×
You will be redirected back to your article in seconds

WWE Network Reaches 1 Million Subscriber Milestone

Number reached 11 months after network launched Feb. 24

The WWE Network has signed up more than 1 million subscribers, reaching the number 11 months after its launch, WWE said Tuesday.

At the end of WWE’s third quarter in October, the WWE Network had 731,000 subscribers, with 28,000 coming from foreign markets. It signed up 31,000 new subscribers during the period, but lost 255,000 after the initial six-month commitment ended.

WWE has since dropped that six-month requirement in order to increase subscriptions, which cost $9.99 a month. It offered a free month in November, as part of a trial period, which is being viewed as the cause for many of the new subscriber sign-ups.

Other reasons for the healthy numbers are the launch of the WWE Network in the United Kingdom, the company’s second largest market, as well as Sunday’s “Royal Rumble” pay-per-view.

Surpassing 1 million subscribers since the end of October represents a growth of 37% since the third quarter. Around 24% of that came from new members in the U.S.

The actual number — 1,000,648 — is the current subscriber count, as of Jan. 27, and after “Royal Rumble,” which was available in 170 countries and territories.

That’s after a group of very vocal fans took to Twitter shortly after the event, causing the hashtag #CancelWWENetwork to trend, to voice their disapproval of the show’s outcome.

It’s a significant milestone for a company that is betting big on going directly to its fanbase with its PPVs and vast library of shows — something a number of other content owners are now doing, including the NFL, CBS and HBO.

WWE will report its fourth quarter and full 2014 results on Feb. 12. The WWE Network launched on Feb. 24, 2014.

“We’re thrilled that we’ve surpassed the 1 million subscriber milestone less than a year after launching WWE Network and in advance of ‘WrestleMania,’ our biggest event of the year on March 29,” said WWE chairman and CEO Vince McMahon. “We remain focused on delivering an outstanding value proposition for our fans by adding new content and new features in the coming year.”

WWE said that 90% of its subscribers access the network at least once a week, with 99% doing so at least once per month.

The over-the-top channel is accessible through Sony’s PlayStation 3 and PS4, Microsoft’s Xbox One and Xbox 360 videogame consoles, Amazon Fire TV, Apple TV, Roku devices, Sony and Samsung smart TVs.

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content