GEM, whose co-founders Tobias Sherman and Min-Sik Ko will now join WME-IMG, reps a number of notable names in the space, including players Jang Min Chul, Carlos “Ocelote” Rodriguez, commentator Christopher “MonteCristo” Mykles and YouTube star Robbert “Siv HD” van Eijndhoven. Company handles sponsorships and endorsement deals.
The company was founded in 2013, and operates out of U.S., Europe and South Korea, the largest markets so far for eSports tournaments like Major League Gaming’s “Call of Duty” Tournament, above.
“WME-IMG is proud to work with the best in the business across sports, entertainment, media, marketing and fashion,” WME-IMG chief operating officer Jason Lublin said. “Toby, Min-Sik and the team bring unparalleled industry knowledge and an entrepreneurial spirit to our world-class digital talent offering. We see tremendous growth and opportunity in the eSports space, and we’re excited to bring this expertise in-house.”
Until now, WME-IMG haven’t had much of a presence in the eSports biz, which is dominated in the U.S. by companies like Twitch and MLG.
But it’s been hard not to realize that the companies should play a part somehow, given that eSports has a worldwide audiences of around 71 million, and Amazon bought Twitch last year for $970 million.
“By becoming a part of WME | IMG, we can maintain our core values while providing our clients with amazing access and opportunities they won’t find anywhere else,” Sherman and Ko said in a joint statement.
Financial terms of WME-IMG’s acquisition were not disclosed.