TEL AVIV – Wix, the cloud-based web development platform based in Tel Aviv, hopes to shake up the music industry with Wednesday’s launch of Wix Music 2.0, a do-it-yourself product suite that will provide emerging artists a platform to share, sell and distribute their tunes.
The project is being endorsed by Macklemore & Ryan Lewis, artists who rose to fame with the help of their own self-produced Wix websites and without the traditional backing of studios or major labels. With Wix Music 2.0, Wix – which boasts 72 million registered users worldwide and is known for their clean, easy-to-use website templates – is hoping to bring the same personal freedom and spirit of creative disruption to young musicians that it offers creatives and young professionals in need of personal, professional-looking websites.
“Looking at the industry and the way today’s digital solutions are built out, we really wanted to provide one platform where they can do it all,” said Liat Karpel Gurwicz, head of strategic marketing for Wix.com. “It changes the whole way artists can function online and the way they manage their digital presence.”
User packages for Wix Music 2.0 start around $10 and include the Wix music player, which allows artists to present their music – either for free download, streaming or short previews – on their personal site; commission-free music sales; distribution to major streaming sites and online stores including iTunes and Spotify; tour and show promotion and ticketing; fan management and communication through the Wix ShoutOut email and social marketing programs; a template to build press kits, and more.
“It’s going to change the whole way artists can function online and manage their digital presence,” says Gurwicz. “We’re not saying you don’t need the existing industry, but … there are other ways for artists to promote their music and once fans know who they are, it’s much easier to sell to them and engage via their own website.”