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What’s Trending Checks YouTube Stars Into Marriott With ‘Experiences’ Series

As it looks to attract more millennials to its brands, hotel operator Marriott Intl. has paired with What’s Trending to send YouTube stars on the road through new digital series “Experiences.”

The first batch of five episodes, launched at once, send Jennifer “Jeana” Smith from PrankVsPrank, Louis Cole of FunForLouis, TheSyndicateProject’s Tom Cassell, Steve Zaragoza from SourceFed and Strawburry17’s Meghan Camarena to New York, Shanghai, San Francisco, London and Los Angeles to do everything from fly in a helicopter or play paintball to make sausage and learn martial arts. What’s Trending Shira Lazar hosts.

The series is part of an initial crop of deals Marriott brokered as part of the launch of its content studio.

Marriott is hoping shows like “Experiences” will entertain viewers while putting a spotlight on its properties and features within the hotels. In this case, the show will put a spotlight on the ability to check in and out of Marriott’s hotels through mobile devices.

Episodes of “Experiences” stream on Marriott’s YouTube page, as well as each YouTubers’ sites.

“One of the key strategies of the Marriott Content Studio is to partner with and enable the creative community to do what they do best — create compelling story driven content in all formats across all screens,” said David Beebe, VP, creative + content marketing, global marketing for Marriott Intl. “In partnering with What’s Trending and top YouTube talent from different channel genres, the influencers experienced new activities in various locations from around the world and created content that both entertains and informs viewers. At the end of the day, content done right builds an emotional connection with the viewer and our brands and ultimately equals heads in beds.”

What’s Trending, co-founded by Lazar and Damon Berger, has logged over 60 million views on YouTube, and focuses on trending Internet culture.

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