Marriott Intl. has released the first trailer for “Two Bellmen,” the hotel operator’s first original short film to debut through its inhouse content studio.
The first look teases the action that will play out in the full 15-minute action comedy that revolves around two hotel employees of Los Angeles’ JW Marriott at L.A. Live as they try to thwart an art heist. Watch the full film here.
The idea for the short was conceived by Marriott Content Studio chief David Beebe and Substance Over Hype, a collective of musicians, martial artists, dancers, parkour runners and extreme athletes.
The full version of “Two Bellmen” will premiere March 10 on YouTube and at a screening at the JW Marriott Los Angeles at L.A. Live.
Substance Over Hype’s Daniel “Malakai” Cabrera directed “Two Bellmen” from a script by Cabrera and Jade Raybin.
The cast includes Hollywood stuntmen William Spencer (“Spider-Man” and “Spider-Man 2”) and Caine Sinclair (NBC’s “Grimm”) as the bellmen, as well as Henry Simmons (Marvel’s “Agents of S.H.I.E.L.D.”); Miles Brown (“Black-ish”); Sophina Brown, B-boy dancer Josue “Beastmode” Figueroa, Josue Antonio, Taryn Southern, Stephen “Twitch” Boss.
Beebe executive produced the project with Evan Cholfin serving as producer.
The short is one of several filmed projects Marriott is producing through its content studio, that was formed in September, to help promote the company’s 18 brands and rewards program to younger travelers through storytelling.
“’Two Bellmen’ is ideally suited to build an emotional relationship between our consumers and the JW Marriott brand,” said Beebe, who serves as VP, creative and content marketing at Marriott Intl. “With its brilliant cast and story, and the hotel playing a character, the film entertains consumers, draws them in visually, promises terrific, nonstop action and fun, and delivers content to develop community to drive commerce.”
The JW Marriott alone is made up of 69 properties in 26 countries. It’s in the midst of expanding to over 100 locations in over 30 countries by 2019.
In addition to a dedicated YouTube channel for “Two Bellmen,” Marriott will also distribute the short on screens inside its hotel rooms, on Marriott.com, and to Marriott’s 47 million Marriott Reward members.
The goal was not to make “Two Bellmen” look like a commercial but to cast the JW Marriott as a character.
“Marriott helped fulfill our desire to build on a comedic hotel bellman routine we’d developed a while back,” said Cabrera, with the hotel providing “both a context and setting for that story. We created a role for the hotel that showcased all its beauty and amenities and combined it with all the stuff we do with dance, stunts and comedy. From there, it just flowed.”