×

Warner Bros. Sells Digital Content Unit to Vubiquity

Warner Bros. is shedding its Digital End-To-End managed-content technology service, striking a deal to sell the unit to multiplatform video service provider Vubiquity.

Terms of the deal were not disclosed. Vubiquity said it will use DETE’s platform to service all of its 500-plus customers, including Warner Bros., integrating the technology with its AnyVu Cloud digital delivery service.

With the pact, DETE will be reunited with Darcy Antonellis, the former chief technology officer of Warner Bros. who joined Vubiquity as CEO in January 2014. While at Warners, she led the creation of DETE as the industry’s first digital supply chain system.

“DETE was the first technology to transform the way content is managed and delivered,” said Vicky Colf, exec VP and G.M. of Warner Bros. Technology Solutions and Warner Bros. Technical Operations.

“Vubiquity has established itself as the leader in digital content management services and delivery,” Colf continued, “and we look forward to our continued work together bringing high-quality digital content to consumers, everywhere they want to view content now and into the future.”

There’s another Vubiquity-Warner Bros. connection: Antonellis recruited Michele Edelman, previously a longtime marketing exec at the studio, as executive VP of marketing and communications.

Vubiquity’s deal for DETE comes after the company in August announced the acquisition of digital distributor Juice Worldwide, whose 1,500 clients include Apple iTunes, Netflix, Amazon and Google Play.

More Digital

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

More From Our Brands

Access exclusive content