In one of the first significant content deals announced by Samsung to support its virtual reality headset, the company has enlisted “The Walking Dead” executive producer David Alpert to be among an impressive list of creatives willing to develop entertainment for the device.
At the Consumer Electronics Show, in Las Vegas, the Korean consumer electronics company announced Milk VR as the latest addition to its Milk music and video streaming service.
Alpert declined to disclose whether his VR project would be related to “Walking Dead” or feature the show’s zombies, telling a gathering of press to stay tuned.
The expansion of Milk into the virtual reality world comes as Milk Music and Video will soon also become available through Samsung’s line of smart TVs and PCs for the first time.
The Gear VR, which works with Samsung’s smartphones, is the company’s entry into the emerging VR market, which Facebook also is looking to grow through its acquisition of Oculus.
While headsets are starting to roll out to consumers, there has been a dearth of content.
For now, marketers have primarily taken advantage of the headsets to promote everything from movies to hotel rooms with the devices, while Sony’s PlayStation is developing its own system for at-home videogame play.