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DIJON, France– Aiming to expand its activities in Southern Europe, Paris-based Vivendi has upped its stakes in Telecom Italia to 19.9 percent.

Vivendi became Telecom Italia’s biggest shareholder in June after buying 14.9 percent of the leading European telecom.

Earlier this week, Vivendi also announced it had upped its equity stake in vidgame shingles Ubisoft and Gameloft to 10.4 percent and 10.2 percent, respectively. Vivendi said “These investments (were) part of a strategic vision of operational convergence between Vivendi’s content and platforms on one hand and the Ubisoft and Gameloft productions in video games on the other.”

The increased participation in Telecom Italia is supposed to allow Vivendi to access a wider distribution of content created by its subsidiaries such as Canal Plus and Universal Music Group in Italy.

Bollore’s strategy has, however, been puzzling analysts. Bollore previously sold the group’s telecom assets France’s SFR, Brazil’s GVT, Morocco’s Maroc Telecom, as well as its thriving vidgame company Activision Blizzard claiming it was now focusing on media and content.