The bilingual series–English and Korean–will be set in Los Angeles and Korea. Jetavana Entertainment, EnterMedia Contents and Third Culture Content are co-producing “Dramaworld.”
“The reason we wanted to produce this show is most of the content we license is produced for a local audience, one particular country mostly,” Viki CEO Tammy H. Nam told Variety’s Silicon Valley senior correspondent Janko Roettgers in a Q&A Wednesday at the Variety Entertainment & Technology Summit. “What we wanted to do was produce content specifically for an international fan base.”
Ten 20-minute episodes will begin shooting in September, to launch on Viki.com before going to other content partner sites in early 2016. Josh Billig and Chris Martin will co-write the series.
Viki licenses TV programming from Asian territories, which get subtitled by subscribers. “Dramaworld” follows a college student who finds herself transported into her favorite Korean drama.
Last month, Viki acquired the Korean fan community and news site Soompi from Crunchyroll, the anime-focused video subscription service that is part of Peter Chernin’s and AT&T’s Ellation video venture in a deal valued at less than $10 million.
“If you look at the K-Pop industry, it’s growing like gangbusters,” said Nam. “K-Pop is a really friendly entry point to Asian dramas. Our subscription strategy is really centered around engagement, so it’s a really good fit.”