New York-based video editing startup Vidmob launched an iPhone app Thursday that is all about making better videos. The Vidmob app is offering users to upload their videos, and then find a professional to edit them for a fee through an on-demand marketplace, complete with variable prices and reviews.

Vidmob founder and CEO Alex Collmer told Variety during a recent interview that the idea for the app came very much out of a personal need. Like many smartphone users, Collmer would record tons of videos — but then rarely watch them again. “One we capture all that video, almost no one has an idea what to do with it,” he said.

There are some apps and services out there that promise to automatically generate highlight videos out of all the raw footage on a user’s camera roll, but Collmer found the results less than compelling. “A computer just doesn’t know how to tell a story,” he remarked. So he set out to build Vidmob as a platform where consumers can upload their individual clips, and then find a video editor that suits their needs with a price tag that matches their wallet.

However, Collmer and his team quickly realized that consumers weren’t the only ones who could benefit from easy access to relatively affordable video editing. 40 million small businesses now have their own Facebook pages, and many of them realize that text simply doesn’t cut it anymore.

“Facebook is rapidly becoming a video platform,” said Collmer, explaining that the social network’s algorithms are now giving more exposure to posts with video. He added that business today have different video needs than just a few years ago: “They don’t need to make a commercial. They need to make content every day.”

Vidmob has assembled a network of 3000 vetted video editors, who all can set their own price and bid against each other. users can rate each editor, and the company is thinking about eventually introducing additional service levels to better serve different types of users.

Granted, Vidmob isn’t the first internet platform to try to connect consumers and small businesses to video editors. San Francisco-based video startup Clipik had a very similar idea four years ago, but was forced to give up because it didn’t find enough users to pay. However, the sheer amount of raw video shot every day has only grown since then, and Facebook’s growing emphasis on video may just mean that the time is right for such an idea.