×

Vidmob’s New iPhone App Wants to Help Businesses Make Better Facebook Videos

New York-based video editing startup Vidmob launched an iPhone app Thursday that is all about making better videos. The Vidmob app is offering users to upload their videos, and then find a professional to edit them for a fee through an on-demand marketplace, complete with variable prices and reviews.

Vidmob founder and CEO Alex Collmer told Variety during a recent interview that the idea for the app came very much out of a personal need. Like many smartphone users, Collmer would record tons of videos — but then rarely watch them again. “One we capture all that video, almost no one has an idea what to do with it,” he said.

There are some apps and services out there that promise to automatically generate highlight videos out of all the raw footage on a user’s camera roll, but Collmer found the results less than compelling. “A computer just doesn’t know how to tell a story,” he remarked. So he set out to build Vidmob as a platform where consumers can upload their individual clips, and then find a video editor that suits their needs with a price tag that matches their wallet.

However, Collmer and his team quickly realized that consumers weren’t the only ones who could benefit from easy access to relatively affordable video editing. 40 million small businesses now have their own Facebook pages, and many of them realize that text simply doesn’t cut it anymore.

“Facebook is rapidly becoming a video platform,” said Collmer, explaining that the social network’s algorithms are now giving more exposure to posts with video. He added that business today have different video needs than just a few years ago: “They don’t need to make a commercial. They need to make content every day.”

Vidmob has assembled a network of 3000 vetted video editors, who all can set their own price and bid against each other. users can rate each editor, and the company is thinking about eventually introducing additional service levels to better serve different types of users.

Granted, Vidmob isn’t the first internet platform to try to connect consumers and small businesses to video editors. San Francisco-based video startup Clipik had a very similar idea four years ago, but was forced to give up because it didn’t find enough users to pay. However, the sheer amount of raw video shot every day has only grown since then, and Facebook’s growing emphasis on video may just mean that the time is right for such an idea.

More Digital

  • Terry Back chairman ACF

    Veteran U.K. Media Investor Terry Back Joins ACF as Chairman

    CANNES — Veteran U.K. film industry investor Terry Back has joined ACF investment bank as chairman. ACF, headed by CEO Thomas Dey, has been at the forefront of the M&A activity around independent TV and film production outfits, mostly in the unscripted TV arena. ACF is in the midst of expanding its activities in the [...]

  • Jay Frank

    Jay Frank, UMG Senior VP and Digital Music Veteran, Dies at 47

    Universal Music executive and digital music veteran Jay Frank died Sunday after a battle with cancer. He was 47. UMG chief Lucian Grainge remembered him in a message sent to the company. “Dear Colleagues,” it reads. “I’m deeply saddened to tell you that our colleague and friend Jay Frank has passed after a recurrence of [...]

  • Sam-Colby-The-Graveyard

    YouTube’s Sam and Colby Unveil ‘The Graveyard’ Paranormal Series Set in London

    Sam and Colby, YouTube’s favorite DIY paranormal investigators, headed to the U.K. for their next big ghost-hunting project. The duo today released the trailer for “The Graveyard,” a four-part docu-series shot in The Langham – by legend, London’s most haunted hotel – and an abandoned church graveyard. The project is their first international expedition. The [...]

  • Santos Dumont

    Mipcom: International TV Output Picture Changing for U.S. Majors

    The global import-export strategies of the U.S. majors are in flux as the world’s major content companies gather this week in Cannes for the annual Mipcom market and conference. Disney, WarnerMedia and the other handful of media conglomerates that control the vast majority of the U.S. market are in the midst of a radical transition [...]

  • Babylon Berlin

    ITV-Backed Streamer Cirkus to Launch European Drama Service Kritic (EXCLUSIVE)

    SVOD outfit Cirkus is expanding with Kritic, a new service programmed with premium non-English-language drama. The first launch will be in Sweden in December and feature big-ticket shows such as “Babylon Berlin” from Germany and “Gomorrah” from Italy. Cirkus has established itself in the Nordics and German-speaking territories. Kritic will roll out in Sweden before [...]

  • Mama K's Tesm 4

    Time Travel, Child Hosts, Diversity Build in Kids Shows, Says Glance Study

    CANNES —  More or less the only thing that hasn’t changed in Avril Blondelot’s MipJunior presentation of Kids Audience Successes Around the Globe was Blondelot herself. As well as, which she began by reporting, that “Alvin and the Chipmunks,” “SpongeBob SquarePants” and “Miraculous Ladybug” – in that order – still dominate the rankings for the [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

More From Our Brands

Access exclusive content