Vevo has acquired the San Francisco-based video aggregation startup Showyou, and is now integrating most of Showyou’s team to build out it own product development efforts. Showyou’s website and apps are expected to shut down as part of that process.

Showyou has been a veteran in the video aggregation game, offering users a service to subscribe to feeds from a variety of publishers and discover new videos as well. More recently, Showyou tried to help publishers with the monetization of their videos through its service, but competing with big video platforms like YouTube and AOL On was no easy feat for the company.

Seven out of nine Showyou employees, including founder and president Mark Hall, are joining Vevo’s San Francisco team as part of the acquisition. Former Showyou CEO Andy Forssell, who joined the startup after serving as Hulu’s interim CEO, recently departed for Fullscreen.

At Vevo, Showyou’s team will be part of a growing effort to build out the company’s products, and reduce the reliance on YouTube. Recently, Vevo took a first step in that direction with the launch of a new, completely redesigned iOS app. “With the acquisition of Showyou we take a significant step forward in re-positioning Vevo as a best-in-class product-driven organization,” said Vevo’s new president and CEO Erik Huggers in a statement.