HBO and Verizon Communications reached a deal under which the telco will sell the $15-per-month HBO Now standalone streaming service to its broadband subscribers, and Verizon also will add promotional content from the premium cabler to its forthcoming mobile-video service, Go90.
The agreement covers Verizon’s FiOS and DSL wireline broadband customers, as well as the more than 100 million Verizon Wireless customers and other consumers mobile devices. HBO Now launched this spring on Apple devices and via Cablevision Systems, and it’s now available on Android and Amazon devices.
The companies said HBO content will also be coming soon to Verizon’s upcoming mobile-video platform; that will comprise shortform clips and other promotional content. As first reported by Variety, Verizon is gearing up to launch the Go90 mobile service this summer, slated to include full episodes of TV shows from select networks plus music videos and other shortform content, initially for free to users.
“Our customers want choice in accessing premium content when and where they choose, on a variety of devices,” Ben Grad, Verizon’s executive director of content strategy and acquisition, said in announcing the pact. “HBO Now brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile-video service.”
“This agreement with Verizon represents the commitment our companies share to respond to changing consumer behavior through innovation, bringing audiences the best in entertainment the way they want it,” said Jeff Dallesandro, HBO’s SVP of worldwide digital distribution and business development. “We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers.”
Verizon customers may sign up for a free, 30-day trial for HBO Now, the same offer available to the network’s other broadband distribution partners.