×
You will be redirected back to your article in seconds

Verizon Inks AwesomenessTV Deal for 200-Plus Hours of Content

Verizon, placing a big new bet in over-the-top video, has announced a multiyear deal with AwesomenessTV for more than 200 hours of original content to be available to wireless subscribers later this year.

Under the pact, the telco will launch two mobile channels in the U.S.: the AwesomenessTV channel, aimed at teens and young millennials, with new scripted and unscripted series; and the family-oriented DreamWorksTV, which will feature both live-action and animated shortform content.

Verizon said the two channels from AwesomenessTV will be part of the company’s forthcoming over-the-top subscription video service, slated to launch this summer with up to 30 channels. Last fall, Viacom signed a deal with the telco granting Verizon Wireless rights to distribute MTV, Nickelodeon, Comedy Central and other nets nationwide.

“It’s increasingly clear that ‘mobile first’ is the way millennials are consuming all types of content, especially HD video and music,” said Terry Denson, Verizon’s VP of content acquisition and strategy. “At Verizon, we’re committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular video in entirely new ways.”

AwesomenessTV is majority-owned by DreamWorks Animation. Last year Hearst acquired a 25% stake in AwesomenessTV for $81.5 million from DWA, which had acquired AwesomenessTV in May 2013 for $33 million with an additional $84 million in potential earn-out fees.

On YouTube, AwesomenessTV has generated more than 7 billion views and has 112 million subscribers across its channels, with an audience largely comprised of teens.

“This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV,” Brian Robbins, CEO and co-founder of AwesomenessTV, said in a statement. “Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base.”

A recent survey commissioned by Defy Media found that younger audiences watch more hours of video on YouTube and other digital outlets than TV because they find it more enjoyable and relevant to their lives. According to the survey, 62% of survey respondents said digital content makes them “feel good” about themselves vs. 40% reported for TV. In addition, a recent study from CTM/University of Southern California found that nearly two-thirds of millennials surveyed consider smartphones or tablets their primary video-consumption device — not TVs — and that they are more likely than other demos to engage in entertainment activities on their mobile devices.

AwesomenessTV, in addition to its YouTube business, also produces theatrical films and television series — including “Expelled,” featuring Vine star Cameron Dallas — as well as the “AwesomenessTV” series and “Terry the Tomboy” movie for Nickelodeon, and the “Richie Rich” series for Netflix.

More Digital

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

More From Our Brands

Access exclusive content