Facebook did it again: The social network’s mobile app was once again the most-used app for U.S. smart phone users in 2o15, attracting close to 128 million monthly users on average this year, according to new data released by Nielsen this week. Facebook’s app grew its monthly active user base by eight percent year-over-year, according to the report.
Number two on Nielsen’s list is YouTube with 97 million monthly active users and a five percent year-over-year growth. Facebook Messenger grew a whopping 31 percent year-over-year to more than 96 million monthly active users, which catapulted it to number three on Nielsen’s list.
It’s worth noting that there is not a whole lot of publisher diversity on this list: Apparently, U.S. smart phone users gravitate towards the apps from just three major tech companies: Facebook, Google and Apple.
That’s why it’s notable that Netflix recently managed to crack another important app chart: In November, Netflix became for the first time one of the ten top-grossing apps worldwide on Apple’s App Store, according to new data from App Annie.
Netflix didn’t register in those charts up until recently because the company didn’t offer an ability to subscribe to its service within its app until September of this year. Like other publishers, Netflix had long resisted Apple’s demands to share 30 percent of its subscription revenue generated through in-app sign-ups with the Cupertino computer maker, and instead redirected users to its website to sign up. However, in September, Netflix decided to make peace with Apple and offer in-app subscriptions without charging customers a premium for fees it has to pay Apple.