The broadcasting giant has signed partnership deals with a dozen high-profile content creators on YouTube, Vine and other platforms for the Univision Creator Network. The company’s announcement Friday was timed for the 2015 VidCon confab.
The biggest YouTube channel in the Univision Creator Network is SUPEReeeGO (pictured above), which has 2 million subscribers. The channel, which features sketch-comedy bits and song parodies, is run by L.A. native Eric G. Ochoa. Other talent on board are Ana Alvarado, David Alvarez, Ronnie Banks, Jonathan Contreras, Karen Delgado, Derek George, Louis Giordano, Elizabeth Gutierrez, Whitney Jackson, Matt Maniero and Juan Palacios. Collectively, the digital creators garner more than 118 million video views monthly, Univision said.
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The company said it will provide Univision Creators Network partners with additional resources and opportunities to launch new projects, while expanding advertising opportunities for marketing clients across multiple platforms with such influencers. Initially, the Univision Creator Network is expected to target predominantly English-language networks.
“We are leveraging the best of the Univision portfolio with the appropriate audience and advertising base to build an influential network of content creators to target these ‘billennials,’” said Steven Benanav, Univision VP of content partnerships and g.m. of the company’s Flama digital network. “The Univision Creators Network is a natural extension of our portfolio, offering a 360-degree value proposition for consumers and advertisers alike in this targeted market.”
The Univision Creator Network is envisioned as enabling digital creators to extend their brands beyond the Internet, to span TV, digital, radio and live events, as well as create a community to collaborate with industry experts and other creators.
The MCN participants will have access to resources including Univision studios in Los Angeles and New York City and a large music library.
Univision’s advertising partners will be able to tap into the Univision Creator Network through branded-content integrations across the creators’ networks, as well as via participation at in-person events. The media company said it will share revenue with creative partners, but didn’t disclose specific terms.