×

Univision Launches Live Subscription-Video Service, Univision Now

Hispanic media giant Univision Communications is going over-the-top with the launch of Univision Now, a direct-to-consumer Internet video service priced at $5.99 per month.

Univision Now, the latest subscription-video play by TV programmers, provides live broadcasts of the Univision and UniMás networks with their respective full schedules of telenovelas, sports, news and award shows. It also offers on-demand access to primetime shows for up to seven days after on-air premiere, and replays of live programming for up to three days after linear air.

According to Univision, its audience leads in live TV viewing and also overindexes on smartphone usage and digital-video consumption — a perfect storm for an livestreaming-centered OTT service tailored to Spanish-speaking consumers.

“Providing access to our broadcast networks, Univision and UniMás, on mobile devices is critical to our mission to entertain, empower and inform,” said Tonia O’Connor, Univision’s president of content distribution and corporate business development. “Our goal is to serve all U.S. Hispanics.”

Univision Now is available on the web and via apps for Apple iOS and Google Android devices. The service provides a DVR-style “rewind” feature that provides replays of live programming for up to 72 hours.

Univision programming available on the service includes: telenovelas “Muchacha Italiana Viene a Casarse,” “Antes Muerta Que Lichita,” “Pasión y Poder” and “Yo No Creo en Los Hombres”; reality shows “La Banda” and “Nuestra Belleza Latina”; and award shows “Latin Grammy Awards,” “Premios Univision Deportes,” “Premio Lo Nuestro” and “Premios Juventud.”

The UniMás content in Univision Now includes live fútbol matches including Liga MX, the most-watched soccer league in the U.S., and Major League Soccer.

The company noted that some Univision and UniMás programming is not available through Univision Now; that includes rights restrictions on certain movies carried on UniMás. However, according to Univision, it has full digital-distribution rights for live soccer matches and other sports.

Univision Now also includes access to local newscasts in New York, Los Angeles and Houston for viewers in those markets. The company plans to roll out local news in additional major markets following launch.

Consumers can sign up for Univision Now at univisionnow.com for $5.99 monthly or $59.99 annually, after a free seven-day trial. The service is available only in the United States (excluding Puerto Rico).

Univision’s jump into OTT comes as pay-TV subscribers in the U.S. have been steadily declining, with media companies concerned about retaining viewers amid the shifting landscape. Other Internet-video services from traditional TV programmers — which cut out cable, satellite and telco TV distributors — include HBO Now, CBS All Access, Showtime, NBCUniversal’s Seeso and WWE Network.

Popular on Variety

More TV

  • Ballers HBO

    'Ballers' to End After Season 5 on HBO

    “Ballers” is coming to an end after five seasons on HBO. Star and executive producer Dwayne Johnson confirmed the news via an emotional Instagram video. “My heart is full of gratitude to all of you for rocking with us every season. You made us HBO’s highest rated comedy for years and most importantly, you helped [...]

  • Sublime Primetime

    How Emmy-Nominated Writers’ Rooms Keep Politics in Mind

    In a world filled with elections, social movements and national tragedies, how open should the doors of a writers’ room actually be? For some of this year’s Emmy-nominated shows, those doors are wide open. Before the 71st annual Primetime Emmy Awards air on Sept. 22, the Writers Guild of America West and Writers Guild Foundation, [...]

  • Disney Villains Series 'Book of Enchantment'

    'Book of Enchantment' Series Based on Iconic Disney Villains Shelved at Disney Plus

    Disney Plus has decided to not move forward with “Book of Enchantment,” a series based on some of Disney’s most iconic villains, Variety has learned from sources. The news comes the day before Disney is set to unveil its streaming service at the biannual D23 convention in Anaheim. The prospective project was based on the [...]

  • ITV STUDIOS PRESENTS VERAFILM 2Pictured: BRENDA

    Brenda Blethyn to Star in New ITV Sitcom 'Kate and Kolo'

    Oscar-nominated Brenda Blethyn is set to star in the new sitcom “Kate and Kolo” for ITV, the U.K. broadcaster announced at the Edinburgh TV Festival. Blethyn takes on the title role of Kate in the comedy alongside theater and film actor Jimmy Akingbola as Kolo. Blethyn is a popular star with ITV audiences after having [...]

  • Sean Spicer Emmys

    Sean Spicer's Casting Explained? Red States Love 'Dancing With the Stars'

    ABC faced backlash this week after casting former White House press secretary Sean Spicer on “Dancing with the Stars.” But that outrage might actually spice up the dancing competition’s dwindling ratings — particularly in Trump Country. “Dancing with the Stars” has faced a relatively alarming decline in ratings over the past two cycles, falling 32% [...]

  • Peppa Pig

    Hasbro Acquires Entertainment One in $4 Billion All-Cash Deal

    Toymaker Hasbro is acquiring studio Entertainment One in an all-cash transaction valued at $4 billion, bringing My Little Pony and Nerf under the same umbrella as “Peppa Pig” and “PJ Masks” and furthering Hasbro’s growth goals in the infant and preschool categories. Hasbro aims to expand its operations in film and TV. Entertainment One’s production [...]

More From Our Brands

Access exclusive content