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Univision Expands Flama Latino Digital Network in Hulu Deal

Univision Communications extended its pact with Hulu to distribute five original series from Flama, the Hispanic broadcaster’s English-language over-the-top video network aimed at bicultural millennials.

The deal covers episodes of Flama’s new comedy series “Saving Lives,” which will appear weekly on Hulu, along with all episodes of originals “Taking on America,” “Drop the Mic with Becky G,” “Chachi’s Dance to Uforia” and “The Bodega.” The series are available on the free Hulu.com service, as well as to Hulu Plus subscribers on multiple platforms.

Flama, the digital network aimed at 15-to-30-year-old consumers that Univision launched last year, is also available on YouTube and Univision-owned destination TheFlama.com. Flama is produced in association with Bedrocket Media and has debuted more than 20 original series to date.

“Flama amplifies the reach of digital native talent into a new premium platform, and Hulu consistently improves the future of television,” said Steven Benanav, g.m. of Flama.

Univision inked its original deal with Hulu in 2012, becoming the anchor TV network partner for the site’s first Spanish-language offering. Hulu is a joint venture owned by Disney, 21st Century Fox and Comcast’s NBCUniversal.

“Flama’s innovative content brings a large audience of youthful viewers to expand Hulu’s efforts within the Latino market,” said Rodrigo Mazon, director of content acquisitions at Hulu. “We’re proud to continue growing our relationship with the Univision family.”

Flama’s six-episode “Saving Lives” comedic web series stars YouTube stars Josh Leyva (pictured above, right) and David Alvarez (above right) as two overconfident college bros holding down their old lifeguard shifts at the local beach. The amigos end up spending more time on whistle competitions, hitting on girls and picking fights with surfers than actually saving lives.

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