Twitter officially unveiled a new polls feature on its service Wednesday, allowing users to create simple multiple-choice polls. The new feature is being rolled out to all users over the next few days and available both via Twitter’s mobile apps and website. Polls will remain open for voting for 24 hours after creation.
Twitter unveiled Moments on the day of its Twitter Flight developer conference, which for the first time is going to be opened by its new CEO Jack Dorsey. The company made Dorsey permanent CEO earlier this month after he led it for more than three months as interim CEO.
Twitter has been experimenting with different ways to bring polls to its service for some time. Back in 2014, the company was experimenting with Twitter Cards that featured polls. More recently, select users have been able to add polls directly to their tweets. Those recent tests included tweets with polls from publications like Entertainment Weekly, and it’s easy to see how media and the entertainment industry could embrace this new feature to communicate with its audience.
Twitter has long had problems with getting more casual users to contribute to its service, and has in recent months struggled with stagnating user growth. Polls are just one feature meant to grow engagement, and part of a number of new product initiatives specifically aimed at new and returning users. Earlier this month, Twitter unveiled a new curated news experience dubbed Moments targeting those very users with an emphasis on photos and videos.