TiVo CEO Tom Rogers has an interesting proposition to cable operators. His pitch: Encourage consumers to cut the cord, and still make money from their TV viewing without having to pay any money to broadcast or cable networks.

Rogers’ magic bullet for pay TV operators that also offer broadband access is the company’s over-the-air (OTA) DVR, which is capable of recording shows from broadcast networks like ABC, NBC, CBS and Fox. TiVo has been selling this OTA DVR to consumers for as little as $49 upfront, and then making some healthy revenue with its $15-a-month service fee.

At the Bernstein Future of Media Summit, Rogers said Thursday that he wants to take the same technology to operators. “When I talk about the opportunity for a TiVo OTA for the cord cutter, that isn’t just a retail proposition,” he said, according to Reuters. Rogers added that many operators are already seeing their broadband-only business grow while their TV business is contracting.

TiVo now wants to help those operators keep making money with television by letting them lease its DVRs to broadband-only customers, which can then access both free over-the-air TV as well as streaming services like Netflix through the device. Said Rogers:

“They don’t have retransmission and programming costs, no retransmission fees; they don’t bear the cost of cable channels because the streaming services are paid for directly by the consumer.”

In recent years TiVo’s growth has come mostly from operator relationships, with companies like Suddenlink and RCN using TiVo’s hardware as their default DVR for their customers. Altogether, TiVo now has 6 million of these operator-affiliated customers, compared to just 1 million customers who bought their DVR at a retail store.

But with TV consumption habits changing and people looking to cut the cord, TiVo has been doubling down on cord cutting. The company made a fist deal with Frontier to resell its over-the-air DVR to consumers in February, and Rogers said Thursday that it is in conversation with additional operators about similar deals.

The company also recently acquired some assets from the failed TV streaming startup Aereo, and has been using Aereo’s email database to market its own devices and services.