Time Inc. Taps Hulu, Yahoo, Zealot Networks For Video Distribution

Time Inc. said Thursday that it had added Hulu, Yahoo and Zealot Networks to the ranks of outlets that will distribute its growing amount of original video.

Including the three outlets, Time Inc. now works with 18 different partners that span more than 4,000 U.S. sites and platforms, the company said. Other partners in Time Inc.’s video network include Amazon/Amazon Video Shorts, CBS Local Digital Media, Gannett/USA Today, Vessel’s Video Service and Nextstar Broadcasting, AOL/AOLon, Cinesport, Scripps/ULive and Tout. Time Inc.  plans include expanding the network internationally.

“The goal is telling stories in video and take them to as wide an audience as possible,” said J.R. McCabe, senior vice president of Time Inc. Video, in an interview. “These partnerships allow us to do that.”

Recent Time Inc. video premieres include “Building Hope,” a five-part series honoring military veterans from Southern Living; “A Year in Space,” a documentary series from Time’s Red Border Films, featuring a behind-the-scenes look at the life of NASA astronaut Scott Kelly, the first person to have spent a year in the International Space Station; “New Orleans Here & Now,” a six-part anthology on New Orleans 10 years after Hurricane Katrina, which was executive produced by Academy Award-nominated actress Patricia Clarkson and Golden Globe winner Scott Bakula and was created in partnership with Rampante; and the soon-to-be-released Season IV of the Sports Emmy-nominated series Underdogs from Sports Illustrated.

The company will soon introduce a state-of-the-art production studio at its new headquarters at 225 Liberty Street in New York.

In 2015, Time Inc. secured more than 1 billion video streams across the network. According to an October report from comScore, Time Inc. Video has recorded year-over-year gains of 86% in unique views,  and 388% in total views.



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