You will be redirected back to your article in seconds

THX Makes Former Samsung, Viacom Exec Ty Ahmad-Taylor New CEO (Exclusive)

Sound and video quality specialist THX has made former Samsung, Viacom and Comcast executive Ty Ahmad-Taylor its new CEO. Ahmad-Taylor told Variety that he intends to expand THX’s business and cater more directly to consumers. “There is a much larger market” for THX by going directly to consumers, he said.

Ahmad-Taylor, whose reign with THX begins effective immediately, was most recently with Samsung, where he served as VP of smart TV services. Previously, he served in various product development roles at Viacom and MTV. Before that, he led product efforts at Comcast.

Before joining Samsung, Ahmad-Taylor also founded and led an entertainment data startup. That experience informed his thinking about THX. “You have to engage in brand-building” when establishing a new startup, he said.

THX on the other hand already has an established brand, which consumers identify with quality standards for audio and video, he argued. Taking the brand directly to consumers would be the logical next step, he added: “It’s a brand that has a great deal of value.”

Ahmad-Taylor wasn’t ready to share what THX’s proposition for consumers will look like, but he said that his specialty has been to work on projects that combine hardware and software. However, there’s one thing that THX doesn’t want to do: run its own media services to directly compete with services like iTunes or Spotify. “We are not going to be involved in licensing content,” he said. THX is aiming to officially introduce its consumer efforts in 2016.

In addition to its move into the consumer space, THX will continue to grow its B2B business, which largely consists of certifications for audio and video quality in the theater, home and automotive space. The latter in particular offered growth opportunities for the company in an age when cars have ever-increasing dashboards and better-sounding sound systems, Ahmad-Taylor argued, adding that the next evolution in automotive — autonomous vehicles — would turn it even more into an entertainment consumption space: “If you are in an autonomously driven car, what else is there to do?”

THX was founded by George Lucas in 1983, and spun off from Lucasfilm in 2002. The company has its headquarter in San Francisco, and offices in Beijing and Hong Kong.

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]


    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content