Actor and standup comedian Joey Bragg (Disney Channel’s “Liv and Maddie”) stars alongside Grier and Dallas in the pic, a coming-of-age story about three high-school baseball stars facing their post-graduation future. “The Outfield” is available for pre-order now for $9.99 from iTunes.
The film is directed by Eli Gonda and Michael Goldfine (who recently exited as Fullscreen’s chief content officer) and produced by Goldfine and Gil Kruger.
“The Outfield” is the latest movie toplined by digital stars, driven by companies eager to pitch the films to their massive social-media bases. Fullscreen in June released its first movie, documentary “#O2LForever” about now-disbanded YouTube supergroup Our2ndLife, on Vimeo.
The idea: for the stars to hawk the movies to their online fans, keeping marketing and promotion budgets for the studio near zero.
Grier, 17, has 12 million followers on Vine, more than 4 million on YouTube and 5 million on Twitter. The 21-year-old Dallas, who starred in AwesomenessTV’s “Expelled” in 2014, has 6 million Vine followers and 5.5 million on Twitter.
“The Outfield” cast also includes Caroline Sunshine (“Shake It Up”), Olivia Stuck (“Kirby Buckets”), Alan Smyth (“Persons Unknown”), Deborah S. Craig (“Transparent”), Mike Hyland (“Jane the Virgin”) and Burnie Burns (Rooster Teeth’s “Lazer Team”).
“The Outfield” and other Fullscreen Films productions will be included in the content lineup of Fullscreen’s forthcoming subscription VOD service, details for which have yet to be announced. Fullscreen, one of the biggest YouTube multichannel networks, is owned by Otter Media, a joint venture of AT&T and Chernin Group.
The trailer for “The Outfield” is available to watch in the iTunes app and to registered users at OutfieldMovie.com.