Target Shuts Down Digital Video Service

Target’s efforts to compete in the digital-video space against Apple iTunes, Amazon.com, Walmart’s Vudu and others have come to a screeching halt after less than two years.

The No. 2 retail chain in the U.S. said in a notice on its website that Target Ticket — launched in the fall of 2013 — will be shut down effective March 7, 2015.

The service has offered thousands of TV shows and movies for rent or purchase, including most recently Disney’s “Big Hero 6,” Fox Searchlight’s “Birdman” and episodes of AMC’s “The Walking Dead” and FX’s “Sons of Anarchy.”

“Target has made the decision to end the services offered on Target Ticket and will be focusing efforts on other entertainment offerings,” the company said in the notice.

For movie purchases, Target said it teamed with CinemaNow — which electronics retailer Best Buy sold to Reliance Majestic Holdings last year — to provide access to customers’ titles beginning March 7. In 2013, entertainment technology firm Rovi sold its money-losing white-label video e-commerce business (which powers CinemaNow and has been the back-end for Target Ticket) to Beverly Hills-based Reliance Majestic, which is backed by private-equity firm Proveho Capital.

Target Ticket users will be able to rent movies through Tuesday, after which rental functionality will be shut off, the company said.

News of the shutdown of Target Ticket was reported earlier by GigaOm.com.

Popular on Variety

More Digital

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • YouTube TV Adds Subscription Options for

    YouTube TV Adds Subscription Options for AMC Networks' Acorn TV, UMC

    Google’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a selection of black TV and film titles. Acorn TV’s add-on channel is now available via YouTube TV for $6 per month and UMC is [...]

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem Publisher Sues Spotify, Claiming Copyright

    Eminem Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eight Mile Style, a publishing company that holds administration rights to Eminem’s early catalog, filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to [...]

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

More From Our Brands

Access exclusive content