T-Mobile CEO John Legere announced the video streaming initiative at his Un-carrier X event at the Shrine Auditorium Tuesday.
“You can stream video without using anything from your data bucket,” Legere said. “Start watching your shows and stop watching your data.”
Binge On’s unveiling didn’t come entirely as a surprise given reports T-Mobile was making such a move. The announcement even followed a video of “Breaking Bad” star Aaron Paul, who appeared in two of the Binge On commercials unveiled at the presentation, jokingly apologizing for leaking the information a few weeks ago.
Notably absent among the 24 video streaming services, which also included Sling TV and Starz Play, was YouTube. But Legere said talks are ongoing.
“This is open to any service that wants to come,” Legere added. “Anyone that can meet our technical criteria we will include. We’ll take nominations from customers as well.”
In June of 2014, T-Mobile announced Music Freedom, which allowed customers to stream music from apps like Spotify and Pandora without worrying about it sucking up their monthly data. With Binge On, T-Mobile is attempting to do the same thing.
The plan is geared to appeal to younger viewers who increasingly watching outside the living room. “57% of what millennials watch, they watch on a mobile device or a tablet,” said Legere. “They don’t watch television; they don’t even know what that word means.”
Binge On will be available this Sunday Nov. 15 for those who switch to the newly announced Simple Choice Amped plan and available for people of every plan on Nov. 19.
The company is celebrating the announcement with a concert tonight from Bruno Mars, also at the Shrine.