You will be redirected back to your article in seconds

Synacor Acquires NimbleTV, Startup That Streamed Live TV Online

Synacor, which provides technology and services to TV, Internet and communications providers, has acquired NimbleTV, a startup that sold a service to cable and telco TV subscribers for accessing live channels and DVR recordings over the Internet.

Terms of the deal were not disclosed. The NimbleTV transaction is part “acqui-hire,” according to Synacor CEO Himesh Bhise. The startup’s team of 12 employees is joining Synacor with the deal.

“We are adding to Synacor a team steeped in video expertise, as well as an acquisition of technology that will enable us to deploy an authenticated, linear TV service on behalf of our clients,” Bhise said in announcing the pact.

With NimbleTV, Synacor said it will be able to accelerate video-product development and client commitments, as well as better leverage client TV rights. Synacor also picks up patents that bolster its Cloud ID authentication offering.

Founded in January 2011, New York-based NimbleTV had raised about $6.5 million in funding from Tribune Media, Greycroft Partners, Tribeca Venture Partners and angel investors.

“For NimbleTV, becoming part of Synacor’s unique business model and layering into Synacor’s video product road map is a logical and exciting next step,” NimbleTV founder and CEO Anand Subramanian said in a statement. “We bring consumer-tested video technology and patents to the table at a time when Synacor customers are looking to leverage new advancements with OTT and TVE (TV Everywhere) video, especially live linear.”

Last week NimbleTV informed subscribers that it was shutting down its service. In a notice sent to customers, the company said it was ceasing the service Jan. 12 — but added it planned to launch an even better product. Evidently, the shutdown was prelude to the Synacor deal.

NimbleTV offered the service in New York for subscribers of Cablevision Systems’ Optimum, Time Warner Cable, Verizon FiOS and RCN and expanded into in the Chicago metro area to residents with existing Comcast Xfinity and AT&T U-verse TV subscriptions. Its service started at $4.99 per month for 10 hours of cloud-based DVR storage. Its “Pro TV” plans offered a selection of cable and premium cable channels starting at $29.98 per month with a minimum of 20 hours of DVR space.

But the startup never had deals with any of those cable or telco TV providers, or with programmers. Instead, NimbleTV said, it confirmed users’ existing subscriptions and channel lineups through operators’ online portals and then streamed live TV and DVR recordings from its centralized data centers to various Internet devices.

That may have rubbed some operators and programmers the wrong way, given that NimbleTV was basically piggybacking on their existing customer relationships. Now, under the aegis of Synacor, NimbleTV’s technology will be positioned as helping pay-TV providers and others deliver live-streaming video services more quickly.

“We see a fragmented landscape of vendors and believe our customers are looking to Synacor as a one-stop, trusted partner,” Bhise said. “NimbleTV is another step toward expanding our team and platform to deliver end-to-end, advanced video solutions.”

As part of Synacor’s acquisition of assets, NimbleTV’s technology will be integrated into Synacor’s overall video platform.

Popular on Variety

More Digital

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

  • The Boys Amazon Prime

    Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations

    After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations. Nielsen’s SVOD Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let [...]

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

More From Our Brands

Access exclusive content