You will be redirected back to your article in seconds

Super League Gaming Hopes to Turn Movie Theaters Into Modern-Day Arcades

Brett Morris, president and COO of Super League Gaming, is aiming to transform conventional movie theaters into the modern-day arcade.

“All the founders of Super League Gaming are of that generation where we grew up in an arcade that wasn’t just a place to compete but also a place to hang out with your friends and socialize,” Morris said at the event’s launch Sept. 16 at Cinemark Playa Vista. “Today’s kid doesn’t have that. They may chat online a little bit but there isn’t that real face-to-face interaction.”

Super League Gaming is the first in-theater video game league. Gamers will come in once a week during the six-week league to compete side by side on laptops playing Minecraft while a third-person whole world view is projected onto the theater screen allowing the players a potential strategic vantage and also welcoming spectators.

“Nationwide and worldwide they are running ‘watch events’ where you actually go and watch a League of Legends tournament or a World of Warcraft tournament but it’s just watching,” Morris said. “We’ve taken gaming and created a live event based on it, and not just a live watch event but a live participatory event. A hundred or so kids with their friends, their foes, their family all sitting together within the movie theater competing in a live event just like a little league game or a soccer match.”

For James Meredith, the head of marketing and communications for Cinemark, bringing in gaming made sense as theaters move more toward being overall entertainment destinations.

“Our core demo that spends time in our theaters are also gamers,” Meredith said. “It made all the sense in the world to reach out and provide the theater as a venue for gaming. The theater itself has turned into more of what I’d call an entertainment destination. You can come for movies, first and foremost, but you can come for other options like gaming, sporting events, concerts, the Met Opera and it gives us the ability to take all the entertainment options available and create one place where people can enjoy multiple options.”

Super League Gaming’s Fall Tournament begins Oct. 5 will be held in more than 30 major cities.

Popular on Variety

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

More From Our Brands

Access exclusive content