YouTube, the biggest Internet-video site, said Friday that users have watched more than 7 million hours of big-game ads and teasers to date, up from 6.3 million hours for all of 2014.
In addition, YouTube’s mobile viewership continues to grow, with 40% of views in 2015 of the Super Bowl XLIX ads coming from mobile devices, up 1.6 times compared with the same period in 2014, YouTube said.
The spot from game-maker “Clash of Clans” featuring thesp Liam Neeson has captured the surprise lead among the top-trending videos on YouTube from the Super Bowl earlier this week. Released on game day, the ad has garnered more than 20 million views this week. Nissan, Fiat and McDonald’s also made big moves this week to hit YouTube’s Top 10 trending view list.
The top-trending Super Bowl ads on YouTube, based on views as of 10 a.m. ET, on Feb. 6:
Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]
Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]
Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]
Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]
Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]
Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]
In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]