Stan Lee and YouTube Launch ‘World of Superheroes’

Comics legend Stan Lee has pacted with Google’s YouTube on “World of Superheroes,” an initiative engineered to encourage creators to produce original content for the world’s biggest video destination.

Lee’s Pow! Entertainment has set up “cinematic-quality sets” at YouTube Spaces studios in Los Angeles, New York, London, Tokyo and São Paulo. That will give partners the opportunity to develop original superhero-themed content, with sets including a secret lair with a high-tech command center, science lab and weapons locker, the partners said.

Lee is the former chairman of Marvel Comics, and co-creator of iconic superhero franchises including Spider-Man, Iron Man, the X-Men and the Hulk.

“We’re celebrating the superhero genre, and I’m excited to partner with YouTube Spaces to help develop ideas and create new superheroes along with some of the most brilliant and creative minds in the entertainment industry,” said the 92-year-old Lee, chairman and chief creative officer of Pow! Entertainment.

YouTube creators including Warner Bros.-backed Machinima, TheBrothersRiedell, Adi Shankar and Lana McKissack are expected to participate in the program. The “World of Superheroes” greenscreen stages will let partners show characters virtually scaling buildings, flying over skyscrapers or engaging in outer-space battles.

As part of the program, Pow! Entertainment will offer educational sessions with master stunt coordinators, visual-effects experts and costumers. YouTube and Pow! said 12 channels will be selected for a script consultation with Stan Lee’s development team and an additional six channels will be selected for a one-on-one script consultation with Lee. Select creators also will be invited to present their content at Lee’s 2015 Comikaze Expo in Los Angeles this fall.

“From radioactive spiders to suits made of iron, Stan Lee’s iconic comic book characters have entertained us for generations,” said Christopher D’Angelo, head of YouTube Spaces for the Americas. “It is an honor to have him and Pow! Entertainment work with YouTube Spaces and our creators to inspire the next generation of superhero storytellers.”

Videos from YouTube’s “World of Superheroes” program are slated to launch starting in mid-June. They will be promoted on Stan Lee’s “World of Heroes” YouTube channel and the official YouTube Spaces channel.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content