Soundcloud Signs Indie Labels As It Preps Subscription Service

Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago.

On SoundCloud launched last August as Soundcloud’s first attempt to pay rights holders for music hosted on its platform. The program had over 100 partners even before Merlin signed on, including major label Warner Music, a number of indies and even some YouTube networks, including Maker Studios and Fullscreen. Soundcloud has paid over $2 million to On Soundcloud partners, according to the Guardian.

However, Soundcloud doesn’t just want to make money with advertising. In order to get the rights to content from major and indie labels, it has also agreed to launch a paid subscription service later this year.

Soundcloud executives haven’t revealed many details about that upcoming service, but a recently-leaked contract with music publishers suggests that it will have two tiers: One offering ad-free access to a limited catalog of titles, while another will allow unlimited streaming of a full catalog. This full catalog will likely be similar to what Spotify and others are offering — if Soundcloud gets the rights of all major labels, that is: Last month, Sony started to remove songs from some of its artists from Soundcloud after negotiations between the two parties stalled.

More Digital

  • google logo

    After EU Fines Google Over Android, Alphabet Will Take $5.07 Billion Charge in Q2

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • Netflix Reed Hastings

    Netflix CEO Reed Hastings to Pen Business Book About Streaming Company

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • VideoAmp - ross mccray

    VideoAmp Acquires TV-Data Startup IronGrid, Sets Inscape Partnership

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • Greg Nicotero Yvette Nicole Brown Walking

    AMC's Shudder Greenlights 'Creepshow' Series with Greg Nicotero Attached

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • Chris Rock - Netflix

    Netflix to Launch Comedy Radio Channel on SiriusXM

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • Amazon Fire TV Stick Basic Edition

    Amazon Prime Day: More Than 100 Million Products Sold Over 36 Hours

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

  • Google CEO: EU Decision Could 'Upset'

    Google CEO: EU Decision Could 'Upset' Android's Free Business Model

    Streaming audio platform Soundcloud has inked a licensing deal with indie label licensing group Merlin, which represents 20.000 independent labels, including Epitaph, Pias, Warp Records and Ninja Tune. Music from these labels will now be monetized through ads as part of the “On Soundcloud” program, which launched a year ago. On SoundCloud launched last August […]

More From Our Brands

Access exclusive content