The series is produced by Defy Media, which manages the Smosh brand, and sponsored by Edgewell Personal Care’s Schick Hydro brand, which is featured throughout the episodes. The 11-episode first season is slated to debut exclusively on the Smosh YouTube channel Jan. 11, 2016.
In “Part Timers,” Padilla and Hecox are minimum-wage employees of Pork E. Pine’s, a popular pizzeria and arcade past its prime. The two end up being best buddies, despite working at the worst job ever with duties including having to oversee a 6-foot-tall porcupine.
While the show is being produced as part of the new YouTube originals initiative, headed by former MTV exec Susanne Daniels, “Part Timers” is not among the programming that will be available exclusively on YouTube Red, the recently launched $10-per-month ad-free subscription service. Rather, “Part Timers” will be free on YouTube because it landed Schick as a brand-integration partner.
“Anthony and Ian have entertained millions of fans around the world with their unique brand of humor and we’re thrilled to work with them to offer this fresh and funny original scripted comedy series that gives Smosh fans more programming they will love,” said Daniels, YouTube’s global head of original programming.
The series comes on the heels of the popular YouTubers’ launch of “Smosh: The Movie” this summer, a comedy styled in the mold of “Bill & Ted’s Excellent Adventure.” Defy, which co-produced movie with AwesomenessTV on a budget of about $1 million, debuted at the No. 1 spot on Apple’s iTunes comedy chart.
“‘Part Timers’ is an important next step for us as we continue to expand creatively and build on our brand with programming that connects with our audience in new ways,” said Padilla and Hecox. “We’re excited to embark on this next phase.”
The Smosh guys, who began posting funny homemade videos to YouTube 10 years ago, now have over 35 million combined YouTube subscribers and 30 million social followers.
Per YouTube and Defy, the Schick Hydro razor will make multiple “organic” appearances in “Part Timers.” In addition, the brand is creating a series of additional 20-second videos “in the Smosh and ‘Part Timers’ voice” that will feature actors from the show.
Cast of “Part Timers,” in addition to Padilla and Hecox, includes Casey Webb, Natalie Whittle, Cat Alter, Noah Grossman and Jade Martz.
Exec producers are Padilla, Hecox, Defy Media chief content officer Barry Blumberg, Jared Hoffman and Chris Pollack of Defy’s Generate production division, along with co-executive producer Susan Nessanbaum-Goldberg. Showrunner is Kate VanDevender (“Funny in Love”). Series is directed by Laura Murphy (MTV’s “Girl Code”). Ryan Finnerty of Smosh is writer and producer and Paul Germain is consulting producer.
Smosh and Defy will celebrate its 10 years on YouTube with an event at the YouTube Space LA on Thursday evening, with other big-name digital stars and partners set to attend.
Watch the trailer for “Part Timers”: