×
You will be redirected back to your article in seconds

Shaytards: No. 8 in #Famechangers Digital Star Ranking

Variety ranked the top 12 stars in the digital world as part of its #Famechangers issue. For more of the rankings, click here.

YouTube channel Shaytards mixes laughs with heart as it follows the day-to-day life of dad Shay Carl (quoted below), mom Colette and their five children, Gavin, Avia, Emmi, Brock and Daxton.

Audience Target: “They’re family videos. We have a big demographic of 45- to 60-year-old women who have raised their kids and are reliving their motherhood through watching our videos. The biggest demographic traditionally on YouTube is the 13- to 17-year-old female. They’ve been watching us for the last five to six years, so now our biggest demographic is 16- to 19-year-old females. That demographic has grown up with us over the years.”

Content Strategy: “I believe intrinsically family is our greatest source of happiness. My wife is prettier than most moms, and I’m probably funnier than most dads — that helps — but ultimately, it’s the family. What viewers really want to see is my wife and kids together. We get happiness from families, because people need that hope.”

Knew They Hit It Big When: “The first time I got recognized in public. I was in Salt Lake City, at a minor league baseball game. This was maybe six months after I had started making videos. This girl came up to me and was like, ‘Shay Carl, you make YouTube videos!’ And at the time it was embarrassing: My family was making fun of me. That was the first time it was like ‘Wow, this is transcending(the act of) me putting this video on my computer.’”

In Five Years: “My kids will probably surpass me. I will probably be their manager. But, I don’t want to force them into it. So I’m always like, ‘If you want to do this, cool, but you don’t have to do it.’ ”

Next Challenge: “Deciding how long we’re going to do it. When we started doing it, it was like, ‘We’re going to do a video every single day for a year.’ Now we’re at year six and a half, and I don’t really have a plan. It’s a lot on our family.”

Secret to Success: “Consistency, and loving what you do. People can see right through you on the Internet. People can genuinely see that we’re having a good time, and that translates.”

Shaytards By The Numbers

(Click here for large preview.)


*Data provided by Tubular Labs

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content