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Seinfeld and His Friends Hit Caffeine High With New ‘Comedians’ Trailer

Crackle’s Jerry Seinfeld series, “Comedians in Cars Getting Coffee,” landed on this week’s trending leaderboard after releasing the trailer for its upcoming seventh season.

The trailer, which features Seinfeld interviewing comedians like Steve Martin and Will Ferrell, has racked up than 500,000 YouTube views to date, more than any other YouTube video shared for the series to date. The trailer also gained traction on Facebook, where the video upload garnered an additional 95,000 views, and more than 7,000 likes, shares and comments.

With most series on break for the holiday, BBC America’s “Doctor Who” aired its annual Christmas Special. The special helped generate more than 2.1 million total engagements, with more than half a million engagements the day of the special. Instagram was the program’s strongest channel the day the episode aired, contributing more than 200,000 engagements, thanks to the #DoctorWho Day post, which ranked as the series’ third most engaging post of the season to date with more than 20k likes and comments.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 21, 2015 – Sunday Dec 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 18,404
2 2 America’s Got Talent 3,963
3 3 America’s Funniest Home Videos 2,852
4 4 Empire 1,968
5 5 Kitchen Nightmares 1,742
6 Shades of Blue 1,043
7 10 The Simpsons 932
8 The Flash 888
9 8 Scream Queens 826
10 Arrow 821

Cable/Streaming Monday Dec 21, 2015 – Sunday Dec 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 5 Pretty Little Liars 8,061
2 2 Top Gear 6,656
3 6 Lip Sync Battle 6,213
4 4 Dance Moms 5,651
5 3 Key & Peele 5,547
6 1 Fuller House 3,938
7 8 Beyond Scared Straight 2,178
8 Doctor Who 2,140
9 9 Teen Wolf 2,025
10 The Walking Dead 1,929

Late Night Monday Dec 21, 2015 – Sunday Dec 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 56,065
2 2 Jimmy Kimmel Live! 25,240
3 3 The Late Late Show With James Corden 21,347
4 4 Saturday Night Live 17,423
5 5 Conan 12,124

Trending Monday Dec 21, 2015 – Sunday Dec 27, 2015

PROGRAM RATING(000) % CHANGE
Beowulf 144 +6,482%
Comedians in Cars Getting Coffee 721 +2,014%
Man Seeking Woman 270 +1,358%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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