×
You will be redirected back to your article in seconds

Samsung to Shutter Milk Video Service in November

Samsung is shuttering its Milk Video service in November. The company announced the shutdown Monday on Google Play, writing: “While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015.”

A Samsung rep declined to comment on how the closure will affect Milk Video staff.

The closure comes almost to the day a year after Samsung launched Milk Video as a mobile-focused service focusing on short-form video content. Samsung at one point envisioned Milk Video as part of a larger suite of content-focused apps for mobile devices, which also includes the company’s Pandora-like Milk Music service.

Samsung struck some deals with Vice, Funny Or Die and others for exclusive short-form content, complemented with videos aggregated from YouTube, Vevo and other sources.

The app was initially just available for download for select Samsung phones, but got eventually also pre-loaded on all of the company’s new flagship phones. Users were informed Monday that the app may disappear from their phone with an upcoming software update.

The Milk Video shutdown comes after Variety exclusively reported on layoffs at Samsung’s content and services unit in March. Samsung’s VP of content and services Kevin Swint, who previously ran Apple’s iTunes video business, also left the company earlier this year. At the time, a spokesperson said that Samsung remained “committed to delivering engaging, connected entertainment experiences through its Milk platform.”

The timing of Milk Video’s demise is notable in part because other players are currently trying to crack mobile video for millennials as well. Former Hulu CEO Jason Kilar launched mobile-video service Vessel with a Hulu-like freemium model this March, and Verizon is about to unveil Go90, its own mobile video platform.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content