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Rosanna Pansino: No. 9 in #Famechangers Digital Star Ranking

Variety ranked the top 12 stars in the digital world as part of its #Famechangers issue. For more of the rankings, click here.

From “Dragon Ball Z” crème brûlée cakeballs to “Star Wars” Lightsaber-inspired popsicles, Rosanna Pansino brings cult classics to the kitchen on her weekly YouTube series devoted to baking.

Content Style: “The content I create reflects my personality: goofy, fun, positive, a bit clumsy, family-friendly, educational and helpful.”

Audience Target: “Right now, my viewership is 65% female and 35% male. The age ranges are from 10 years old to 90. When I meet viewers in person, it always seems to be entire family units.”

Strategy: “I’ve always focused on creating content that I enjoy, and I’m flattered that people are enjoying the same kind of things that I do.”

Knew She Hit It Big When: “The first time I ever got recognized, I was at Chipotle eating a face full of burrito, and a fan started filming me and said, ‘Oh my gosh, that’s the girl from “Nerdy Nummies!”’ They kind of waved a little, and I waved back with a burrito in my mouth.”

In Five Years: “More baking and, hopefully, more food-related shows outside of the realm of sweets. I’d really love to start getting into family recipes. Also, I’d love to make more video series.”

Next Challenge: “I have another project that I can’t announce yet until the end of July. To be honest, I need to hire more people to help produce more videos. Just last night, I stayed up until 3 in the morning doing color correction on some digital work. On average, I work about 100 hours a week.”

Secret to Success: “I never focus on success, I only focus on listening to my online community and being consistent. We’ve uploaded an episode every Tuesday with no breaks or hiatus since March 13, 2012. And it’s important to be genuine, because people are smart. They can see through if you don’t enjoy what you are doing or the content that you are creating.”

Rosanna Pansino By The Numbers

*Data provided by Tubular Labs

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