×
You will be redirected back to your article in seconds

Rosanna Pansino: No. 9 in #Famechangers Digital Star Ranking

Variety ranked the top 12 stars in the digital world as part of its #Famechangers issue. For more of the rankings, click here.

From “Dragon Ball Z” crème brûlée cakeballs to “Star Wars” Lightsaber-inspired popsicles, Rosanna Pansino brings cult classics to the kitchen on her weekly YouTube series devoted to baking.

Content Style: “The content I create reflects my personality: goofy, fun, positive, a bit clumsy, family-friendly, educational and helpful.”

Audience Target: “Right now, my viewership is 65% female and 35% male. The age ranges are from 10 years old to 90. When I meet viewers in person, it always seems to be entire family units.”

Strategy: “I’ve always focused on creating content that I enjoy, and I’m flattered that people are enjoying the same kind of things that I do.”

Knew She Hit It Big When: “The first time I ever got recognized, I was at Chipotle eating a face full of burrito, and a fan started filming me and said, ‘Oh my gosh, that’s the girl from “Nerdy Nummies!”’ They kind of waved a little, and I waved back with a burrito in my mouth.”

In Five Years: “More baking and, hopefully, more food-related shows outside of the realm of sweets. I’d really love to start getting into family recipes. Also, I’d love to make more video series.”

Popular on Variety

Next Challenge: “I have another project that I can’t announce yet until the end of July. To be honest, I need to hire more people to help produce more videos. Just last night, I stayed up until 3 in the morning doing color correction on some digital work. On average, I work about 100 hours a week.”

Secret to Success: “I never focus on success, I only focus on listening to my online community and being consistent. We’ve uploaded an episode every Tuesday with no breaks or hiatus since March 13, 2012. And it’s important to be genuine, because people are smart. They can see through if you don’t enjoy what you are doing or the content that you are creating.”

Rosanna Pansino By The Numbers

*Data provided by Tubular Labs

More Digital

  • Richie Mehta in Macao

    Richie Mehta Advances Macao Project 'The Price of Tea'

    After winning six prizes on Friday with his “Delhi Crime” series, Canadian-Indian director Richie Mehta is again making film project “The Price of Tea,” which was previously pitched in Macau, as his top priority. Having attended the International Film Festival & Awards Macao’s project market with “Tea” in 2017, Mehta is back this year on [...]

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

More From Our Brands

Access exclusive content