×

NewFronts 2015: Refinery29 Intros 29 Original Series, Teaming with Lena Dunham, Lisa Kudrow, Jill Soloway and Others

Refinery29, fresh off announcing $50 million in new funding, unveiled a slate of (not coincidentally) 29 scripted, documentary and how-to series from creative partners including Lisa Kudrow, Lena Dunham, Illeana Douglas and more at its inaugural Digital Content NewFronts on Wednesday.

The digital-media company, which targets millennial female audiences, will roll out the programming over the course of 2015. Other partners include Dan Bucatinsky, Kassidy Brown, Allison Rapson, Mamie Gummer, Mae Whitman, Jenni Konner, Jack Antonoff, Richard Shepard, Emily Ratajkowski, Jessie Kahnweiler, and Wifey.tv co-founders Jill Soloway (Amazon’s “Transparent”) and Rebecca Odes.

“We are excited to expand (on) our winning foundation of style and how-to videos by creating content that is for, by or about women,” said Amy Emmerich, Refinery29’s executive VP of programming. She joined the company earlier this year after working for Scripps Networks’ ulive.com and Vice Media.

The new R29 Originals will be distributed across multiple platforms, including Refinery29.com, YouTube, Facebook and Snapchat. Founded in 2005, Refinery29 launched its first original video content in the spring of 2014 with docu-series “I Am Icon” about music group Icona Pop and “Style Out There” — renewed for a second season — which explores fashion trends around the world.

Highlights of Refinery29’s 2015 originals slate:

  • “Her Shorts”: Scripted series, presented in partnership with Planned Parenthood about reproductive and sexual health issues, will feature short films from Lena Dunham, Emily Ratajkowski, Mamie Gummer, Mae Whitman, Jack Antonoff, Jenni Konner, Richard Shepard and more;
  • “S*!tty Boyfriends”: Comedy from New Form Digital — a joint venture of Discovery Communications, Brian Grazer, Ron Howard and others — is exec produced by Lisa Kudrow and Dan Bucatinsky (the duo behind “Web Therapy”) and New Form’s Kathleen Grace;
  • “The Skinny”: Dark comedy from Wifey.tv’s Jill Soloway and Rebecca Odes about a feminist comedian in L.A. trying to live, love — and get over her bulimia. Jessie Kahnweiler writes, directs and stars alongside indie vet Illeana Douglas;
  • “Daycation With Evelina”: Series in which YouTube fashion and beauty expert Evelina Barry (with nearly 1 million subscribers on YouTube) takes day trips in search of food, fashion and fun in New York, L.A., Palm Springs and other cities.

In March, Refinery29 had about 25 million U.S. monthly unique visitors, according to comScore. About the company’s name: When Refinery29 started back in 2005, the concept was to build the consummate virtual online mall and the website featured articles picking the 29 best of everything in a given category.

Refinery29 held its NewFronts preso at Skylight Modern in Manhattan’s Chelsea district.

More Digital

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content