Ray Touch Screen Remote Control Starts Shipping for $250

The Ray Super Remote, a touchscreen-based universal remote control, is getting ready for prime time: Ray got FCC-certified this week, and its maker Ray Enterprises is now getting ready to ship the device to consumers. However, the company was forced to increase the price from $200 to $250.

Ray Enterprises CEO David Skokna attributed the price increase to additional hardware costs when contacted by Variety. The company spent the last six months redesigning and improving the product, he said, adding: “Unfortunately price increase had to reflect some of internal changes we made.”

The Ray Super Remote is features a touch screen that lets users navigate a programming guide, discover shows and movies to watch, and control their TV and other streaming devices. The device also uses personalization to give users quicker access to their favorite channels and shows.

It competes with more traditional universal remote controls like Logitech’s Harmony remote, and Ray struck a partnership with Dish to have offer advanced discovery and control functionality for the company’s set-top boxes.

Ray Enterprises first introduced the device in February. One of the more prominent employees includes Hans Deutmeyer, the former head of HBO Go.

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