CW Seed Streaming ‘Pushing Daisies’ Free on Roku

Fan-favorite comedy available exclusively on CW Seed's new Roku app for two weeks

Quirky fan-favorite dramedy “Pushing Daisies” has been resurrected by The CW, which is now streaming all 22 episodes of the show free on its Seed digital service.

The addition of “Pushing Daisies” is the network’s latest effort to build CW Seed, which launched as a digital-studio sandbox in 2013, into a bigger business with new licensed and original content. “Pushing Daisies,” which aired for two season on ABC from 2007-09, will be available exclusively on CW Seed’s new Roku app for two weeks to promote the launch on the device, before coming to the web, iOS apps and Google Chromecast.

The goal: to establish CW Seed as a branded destination for millennials to watch nostalgic TV series as well as originals — and drive up ad revenue.

“We’re using the borrowed equity of the CW brand and audience, and providing them shows from the past that have been unavailable to them before,” said Rick Haskins, The CW’s exec VP of marketing and digital strategies.

Earlier this month, CW Seed launched all four seasons of SoCal teen soap “The O.C.” and all 13 episodes of “The Ben Stiller Show” short-lived sketch comedy series that aired on Fox in the early ’90s.

“Pushing Daisies,” “The O.C.” and “Ben Stiller” were each produced by Warner Bros. Television. The CW Network is a 50-50 joint venture of Warner Bros. Entertainment and CBS. Those join Seed’s current lineup, which includes cheerleading dramedy “Hellcats,” the 1990 adaptation of “The Flash” and improv show “Whose Line Is It Anyway?”

“We got requests for ‘The O.C.’ all the time, and the same with ‘Pushing Daisies,” Haskins said. “It’s really listening to the audience.” The shows have been available to purchase via digital-video services but until now have not be available on streaming services.

CW Seed also has more original shows in the pipeline. “The Elevator Talk Show,” a short-form series hosted by comedian Pete Holmes, is slated to launch Dec. 15; in each of the 40 episodes, Holmes interviews an up-and-coming comic during an elevator ride at the Just for Laughs festival in Montreal. Set for the first quarter of 2016 is “Saving the Human Race,” billed as a post-apocalyptic rom-com, and “Vampire! the Musical” (working title), from YouTube musical duo AVByte.

“Part of the pledge of CW Seed is reaching out and finding new talent,” Haskins said.

CW Seed now has a roster of about 40 advertisers. Haskins wouldn’t disclose viewing or financial figures, but said the service has doubled its audience in the past year. “I’m a little hesitant of taking my foot off the experiment pedal… but it has gotten a foothold into a business as opposed to an experiment,” he said. The network’s digital audience across CW Seed and TheCW.com has an average age of 22 versus 39 for on-air shows.

“Because we’re not SVOD, we’re free, we are gaining traction,” Haskins said. “For a millennial audience there’s an advantage to that.”

Compared with Sony Pictures Television’s Crackle — which also provides free, ad-supported premium entertainment — CW Seed relies on promoting shows through through Facebook fans of CW’s broadcast lineup. “We’re not spending a dime on advertising,” Haskins said.

For example, the fanbase for DC Comics-based “Vixen” was built on the back of “Arrow” and “The Flash” Facebook pages, according to Haskins, with more than 50 million impressions from those shows that drove viewers to “Vixen.” He added that CW’s “Vampire Diaries” has 25 million Facebook likes, providing a social-media marketing platform for “Vampire! The Musical.”

Popular on Variety

More Digital

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “Lord of the Rings.” Pre-production has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to find somewhere majestic, with pristine coasts, forests, and mountains, that also is a home to [...]

  • Google Assistant example

    How Google Found Its Voice

    A few years back, Google was actively exploring whether it should launch a male counterpart to Amazon’s female Alexa voice assistant. “When we first launched the Google Assistant, we intended to use a male voice, just to be different,” recalled Google Assistant product manager Brant Ward recently. However, at the time, text-to-speech technology was still [...]

  • Podium Publishing Taps Scott P. Dickey

    Podium Publishing Taps Scott P. Dickey as Chief Executive Officer

    Independent audiobook publisher Podium Publishing has selected veteran media executive Scott P. Dickey as chief executive officer. Greg Lawrence, former CEO and co-founder,  remains as Podium’s publisher and a member of the board of directors. As CEO, Dickey will set and implement the day-to-day and long-term marketing, production and business strategy for the company as [...]

  • "The Stockholm Syndrome" - Pictured: Rajesh

    Inside the Blockbuster $600 Million 'Big Bang Theory' Streaming Deal With HBO Max

    As one of TV’s most popular shows of the past 20 years, “The Big Bang Theory” was sure to command a huge price when the streaming rights were finally shopped in a red-hot market for iconic comedies with large libraries. But “Big Bang Theory” wasn’t shopped widely on the open market before the streaming pact [...]

  • Mark Zuckerberg Facebook

    Mark Zuckerberg Can Be Overruled by Facebook's New Oversight Board on Content Decisions

    Mark Zuckerberg, chairman and CEO of Facebook, can’t be ousted by investors — he owns a controlling interest in the company’s voting shares. But according to the social giant, the new Oversight Board — colloquially called Facebook’s “Supreme Court” — that it is setting up to adjudicate appeals about whether to leave up or take [...]

  • YouTube - Google UK Offices

    Google Launches Ability to Find Key Moments in YouTube Videos via Search

    Google has introduced a new way to find exact moments in YouTube videos through its search engine, with initial partners including CBS Sports. According to Google, search results now will provide links to key moments within the video — if, that is, YouTube content creators have provided the necessary timestamp information to Google. “You’ll be [...]

More From Our Brands

Access exclusive content