×
You will be redirected back to your article in seconds

FremantleMedia, Jukin Media Pact on Pet Collective Digital Video Channel

Even more roly-poly puppies and fuzzy kittens are about to be unleashed on the Pet Collective, the digital-video network from FremantleMedia North America’s Tiny Riot studio.

Tiny Riot is teaming with Jukin Media, which specializes in curating user-generated viral videos, to form a joint venture to manage the Pet Collective.

Under the partnership, Jukin will contribute pet-centric viral videos from its library, including “Pups running for dinner, time-lapse style,” which has racked up more than 11 million views since posting in late June. In addition, Jukin will sell advertising for Pet Collective, in addition to inventory sold by YouTube.

FMNA launched Pet Collective in April 2012, as part of YouTube’s $200 million original channels initiative. Since then, the channel has topped 165 million lifetime views and has more than 1 million fans across YouTube, Facebook and other social platforms.

The Pet Collective is currently distributed primarily on YouTube and Facebook. With the new partnership, the companies said they will explore additional distribution opportunities, including over-the-top platforms and linear TV.

“Pet content is one of the highest viewed genres on the Internet,” said Gayle Gilman, EVP of digital content for FremantleMedia North America and G.M. of Tiny Riot. “We believe we have found the perfect partner in Jukin to continue to build the brand, and connect with every pet lover online via the Pet Collective.”

Jukin’s flagship brand is FailArmy, which aggregates “epic fail” videos and has 8 million YouTube followers. Fox adapted FailArmy for TV series “World’s Funniest Fails,” hosted by Terry Crews (“Brooklyn Nine-Nine”).

In addition to Pet Collective, Tiny Riot produces game-show channel Buzzr and food channel Munchies in partnership with Vice Media. It also has content deals with StyleHaul and BroadbandTV, and develops and produces digital content around FMNA’s TV properties.

More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub, Expand Offices in New York City

    Netflix plans to move into a bigger new office in Manhattan and open a Brooklyn production hub — all told, bringing up to $100 million in investments to New York City and resulting in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content