PBS Digital Studios has ordered “You’re Doing It Wrong,” a 20-episode online series about the science of everyday activities hosted by comedians Jason and Randy Sklar, from production company Kids at Play.
“You’re Doing It Wrong,” slated to launch in early summer 2015, is about activities people do every day — like peeling hard-boiled eggs or using sunscreen — but are actually doing incorrectly. In each episode, Randy and Jason Sklar will break down the science behind a task, explaining the historical backstories and informing viewers about how to do things the right way.
The Sklar brothers, who are identical twins, have appeared in TV shows including “It’s Always Sunny in Philadelphia,” “Entourage” and “Curb Your Enthusiasm.” They also starred in docu-comedy “The United Stats of America,” a history of the U.S. told using noteworthy statistics.
The concept for “You’re Doing It Wrong” was developed by Mark Marraccini, head of development at Kids at Play, along with Kids at Play founder Jason Berger and president Amy Laslett. The production company then brought the Sklar brothers on board as hosts, writers and executive producers.
“We’re thrilled to be partnering with PBS Digital Studios to produce ‘You’re Doing it Wrong,'” Berger said. “We think this is the perfect platform for the wit and insight that the Sklar brothers bring to the series.”
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Randy and Jason Sklar added, “When you’re done watching ‘You’re Doing It Wrong,’ you will have more knowledge than when you started. Very few shows besides ‘The Vanderpump Rules’ on Bravo can make that claim.”
“You’re Doing It Wrong” is written by Jason Sklar, Randy Sklar, Peter Begler and Daniel Van Kirk. The show is executive produced by Jason Berger, Mark Marraccini, Amy Laslett and the Sklar brothers. Matt Vree serves as executive producer for PBS Digital Studios.
PBS Digital Studios’ educationally oriented lineup now includes more than 60 series, including “PBS Idea Channel,” “Crash Course,” “It’s Okay to Be Smart” and “BrainCraft.”
Hollywood-based Kids at Play develops and produces TV, digital, film, commercial and theatrical content. Past projects have included “Tiny Commando,” featuring Ed Helms and Zachary Levi, and “We Need Help,” with Cheryl Hines, for Yahoo; other clients and partners include AMC, Electus, AOL, Principato-Young Entertainment, Vevo and Vuguru.
Kids At Play are repped by UTA and Principato-Young, and the Sklars are repped by APA and Principato-Young.