Pandora Buys Ticketfly to Sell Concert Tickets to Its Listeners

Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers.

Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and Canada, including the Pitchfork Music festival and Burning Man. The company sold 16 million tickets in 2014. That’s a far cry from some of the competition, with industry leader Live Nation selling 184 million tickets during the same year.

But concert tickets are also a high-margin business, and arguably one of the few areas of the music business that’s still growing. For Pandora, that means another source of revenue. At the moment, Pandora makes most of its money with advertising, with a smaller chunk coming in through paid subscriptions. During its most recent quarter, Pandora’s total revenue reached $285.6 million.

Interesting about the partnership is that Pandora already has a ton of knowledge about its users music preferences, with close to 80 million people listening to and in many cases rating music on the service every month. Combine that with the location data that Pandora gathers from its mobile apps, and you got perfect targeting for concert tickets.

The acquisition was first reported by Recode.

More Digital

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • Empty movie theater

    AMC Theatres Teams With Facebook for Movie Ticket Purchases

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • VUDU logo

    Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix (EXCLUSIVE)

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • Marc Hustvedt - Fine Brothers Entertainment

    Marc Hustvedt, Formerly CEO of Above Average, Joins FBE (EXCLUSIVE)

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • Walter Cronkite Media Broadband

    Rebooting Walter Cronkite: Broadcast News Rushes to Broadband

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • Spotify logo is presented on a

    Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

  • Chance the Rapper

    Chance the Rapper Buys Chicagoist Website, He Announces in New Single

    Personalized online radio service Pandora has acquired Ticketmaster competitor Ticketfly for around $450 million in cash and stock. The acquisition could help Pandora diversify its revenue, and puts its music intelligence to good use to target potential concertgoers. Ticketfly sells concert and other types of event tickets for around 1200 venues and festivals in the U.S. and […]

More From Our Brands

Access exclusive content