Los Angeles-based online video sharing platform Vidme is dipping a toe — a baby toe, really — into original programming with documentaries that last just 60 seconds.
The channel, dubbed Cannibal because a production company of the same name is working on the docs, will feature quirky subjects as varied as Compton-area pride in the new film “Straight Outta Compton” and people who sell used panties on the Internet.
Warren Shaeffer, who co-founded Vidme with Alex Benzer, explained that they’re taking the unusual step of commissioning documentaries that tiny because shortform video has a high completion rate among its young-skewing audience on their mobile-friendly video hub.
“One of the creators in our network suggested 60 seconds because he wanted videos that people could finish while stopped at a red light — though we don’t condone watching while you drive,” he joked.
Vidme has already been experimenting with micro-premium content, allowing Fox animation block ADHD to release a series of sub-minute animated episodes. In addition to the contributions of Cannibal, Vidme will also consider submissions from its users.
Vidme, which announced $3.2 million in funding and an iOs app in April, continues to grow, partly on the strength of a close association with Reddit as well as its positioning as a substitute for YouTube as the Google-owned brand matures beyond its user-generated roots. Vidme generated over 40 million unique visitors and over 400 million video views in July.
The startup also recently launched an app, Gifdub, that allows users to add audio to GIFs.