Los Angeles-based online video sharing platform Vidme is dipping a toe — a baby toe, really — into original programming with documentaries that last just 60 seconds.
The channel, dubbed Cannibal because a production company of the same name is working on the docs, will feature quirky subjects as varied as Compton-area pride in the new film “Straight Outta Compton” and people who sell used panties on the Internet.
Warren Shaeffer, who co-founded Vidme with Alex Benzer, explained that they’re taking the unusual step of commissioning documentaries that tiny because shortform video has a high completion rate among its young-skewing audience on their mobile-friendly video hub.
“One of the creators in our network suggested 60 seconds because he wanted videos that people could finish while stopped at a red light — though we don’t condone watching while you drive,” he joked.
Vidme has already been experimenting with micro-premium content, allowing Fox animation block ADHD to release a series of sub-minute animated episodes. In addition to the contributions of Cannibal, Vidme will also consider submissions from its users.
Vidme, which announced $3.2 million in funding and an iOs app in April, continues to grow, partly on the strength of a close association with Reddit as well as its positioning as a substitute for YouTube as the Google-owned brand matures beyond its user-generated roots. Vidme generated over 40 million unique visitors and over 400 million video views in July.
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The startup also recently launched an app, Gifdub, that allows users to add audio to GIFs.