Apple Music may have Dr. Dre, but Spotify has… the 44th President of the United States of America. The White House officially unveiled its presence on the music subscription service Friday, publishing two playlists of songs supposedly hand-picked by Obama himself.
The White Hosue apparently doesn’t want this cooperation to be a one-off. “On Spotify, you can expect to see the White House share playlists created by administration officials, as well as playlists curated around events and issues to engage the public and acquaint them with the people working in the administration,” Spotify said in a blog post.
So what’s President Obama listening to these days? The first playlist, called “Vol. 1 Summer Day,” includes Motown classics from the Temptations and the Isley Brothers as well as a bit of Bob Dylan, Stevie Wonder and Coldplay, plus a bit of Hip Hop and RnB from Nappy Roots, John Legend and Justin Timberlake. The second, evening-themed playlist starts out a bit bolder with John Coltrane and also features Beyoncé, Mos Def, Otis Redding and Erykah Badu.
Music subscription services from Apple Music to Spotify have in recent months put a bigger emphasis on human curation, arguing that algorithms can’t do as good a job in building the perfect playlist as music lovers. Apple Music even launched its own live radio station, dubbed Beats1, to further emphasize the human factor, something that the much-smaller competitor Rdio recently countered by integrating 470 terrestrial radio stations.
However, Spotify is the first music service to use presidential curation — an idea that will surely invite imitators from current candidates running for the highest office. How long before we get to hear Donald trump’s favorite tunes?