×
You will be redirected back to your article in seconds

NHL Players Strap On GoPro Cameras for Live TV Broadcasts

Hockey fans, get ready for some in-your-face action from the ice: The NHL and the National Hockey League Players’ Association reached a deal with GoPro to outfit players with its wearable cameras for video that will be used in live television broadcasts and across other media.

The agreement with the National Hockey League is GoPro’s first with a major professional sports league. Under the pact, the NHL will use GoPro’s cameras to deliver unique perspectives of the game showcasing top players during national and regional game broadcasts and across the digital and social-media platforms of the NHL, NHLPA and GoPro.

In addition, GoPro’s Professional Broadcast Solution wireless transmitter developed with Vislink will deliver live HD video. That will debut during the 2015 NHL All-Star Weekend Jan. 23-25 in Columbus, Ohio. GoPro cameras worn by players will deliver real-time content and multiple angles for the 2015 Honda NHL All-Star Skills Competition on Saturday, Jan. 24 (7 p.m. ET on NBCSN, CBC, TVA Sports). The TV networks also are expected to use GoPro video for the live broadcast of the All-Star Game on Sunday, Jan. 25 (5 p.m. ET).

“GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game,” said Bob Chesterman, NHL senior VP of programming and production. “As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways.”

GoPro is working with other broadcast partners to test the wireless HD transmitter. On Thursday, ESPN used the cameras for its Winter X Games 2015 Aspen coverage. In the event’s speed and style snowmobile competition, athlete Colton Moore raced with a GoPro and transmitter, and ESPN used the feed in the telecast.

Under GoPro’s pact with the NHL, video content captured with GoPro cameras will be used throughout the rest of the season. Game broadcasts will use the content to showcase skating, stick-handling, goal scoring and goal-tending skills of some of the biggest NHL stars.

“This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA’s progressive thinking,” commented Todd Ballard, GoPro’s senior director of lifestyle marketing at GoPro.

As part of the agreement, GoPro becomes an official partner of the NHLPA and the NHL and will receive prominent brand exposure across the NHL’s broadcast, digital and social media platforms. Those include NHL Network, NHL.com, Facebook, Instagram, Twitter and Vine. In addition, NHL video content will be featured on some of GoPro’s dedicated media channels, including the GoPro YouTube channel.

Watch a video about the NHL-GoPro partnership:

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content