×
You will be redirected back to your article in seconds

Netflix Hikes Price of Standard Streaming Plan to $10 per Month

Increase for new subscribers in U.S., Canada and Latin America follows 10% price rise in Europe

Netflix is raising the price of its most popular plan, which offers access to two HD streams concurrently, from $8.99 to $9.99 per month for new subscribers in the U.S.

The company, which has more than 65 million streaming customers worldwide, also is increasing prices of the two-stream plan in Canada and Latin America.

“To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America,” a Netflix rep wrote in an emailed statement.

Netflix said that current pricing for existing subscribers on the “standard” plan will remain in place for 12 months, unless they’re already covered by a price guarantee with a longer term.

It’s the company’s second price hike in the U.S. in less than two years. Netflix in May 2014 raised the price of the two-stream plan by $1, from $7.99 to $8.99. It informed existing customers then that it wouldn’t raise their rates for two years.

Even at $9.99, Netflix’s standard plan is cheaper than Hulu’s commercial-free subscription tier ($11.99 per month), as well as HBO Now ($14.99) and Showtime’s over-the-top service ($10.99).

When it bumped up pricing last year, Netflix introduced a single-stream, non-HD plan (the “basic” plan) for $7.99 monthly; that pricing will not change. In addition, the company’s “premium” plan — offering up to four simultaneous streams and access to 4K Ultra HD titles — will remain unchanged at $11.99 per month.

This past August, Netflix implemented a 10% price increase for its European markets for the standard two-stream HD subscription service for new members.

Netflix’s latest price increase was first reported by Bloomberg. The Los Gatos, Calif.-based company is scheduled to report third-quarter 2015 earnings on Oct. 14.

Popular on Variety

More Digital

  • Streaming Battle: Disney, Apple and More

    The Battle for Eyeballs Makes for an Action-Packed Streaming Arena (Column)

    It came as no surprise last week that Disney CEO Bob Iger had resigned from the Apple board since the two companies are poised to launch competing subscription streaming services in less than two months. But Iger’s departure (announced the same day that Apple revealed its Nov. 1 launch date and $5-a-month price point) underscores [...]

  • AVOD streaming video OTT users -

    Fast-Growing Asia Video Market Awaits Arrival of Disney Plus and Apple

    Asia’s over-the-top video streaming market is growing so strongly that there is currently room for a wide variety of business models. Local companies have many of the most compelling success stories, but the global players have found plenty to chew on too, and competition is expected to increase with Disney and Apple launches starting from [...]

  • Streaming Wars Placeholder TV

    Explosion of Streaming Services Points to Price Wars on the Horizon

    With its $800 iPhones and $1,400 Hermès smart watches, Apple’s not exactly in the business of bargain-bin pricing. But the surprisingly low-priced debut of Apple TV Plus, at $4.99 per month for a family subscription, is a signal that the streaming video market of tomorrow — soon to be awash with services from Disney, WarnerMedia [...]

  • VJ1 RuPaul's Drag Race

    Pluto TV Adds Seven More Free Viacom Channels, Including One for 'RuPaul’s Drag Race'

    Viacom continues stuffing more library content into Pluto TV, its free, ad-supported internet streaming service, adding a range of African American and LGBTQ programming from VH1 and BET. On Tuesday, Pluto TV launched seven new genre channels with content from its parent, including dedicated channels for VH1’s “RuPaul’s Drag Race” — with episodes from the [...]

  • Spotify

    Spotify Dismisses Amazon’s High-Definition Audio: ‘It’s Not a Big Differentiator’

    At the moment Amazon Music launched its new high-definition audio service on Tuesday morning, which it says offers the best streaming audio fidelity available, Spotify VP and head of investor relations Paul Vogel was speaking at Goldman Sachs’ Communicopia conference in Lower Manhattan. While Tidal and Deezer have long offered a high-fidelity service and Apple [...]

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

More From Our Brands

Access exclusive content