You will be redirected back to your article in seconds

Netflix Finally Sets March 24 as Australia/NZ Launch Date

Subscription streaming service Netflix has set March 24 as the date it will begin operations in Australia and New Zealand.

At launch, Netflix will be available on all major Australian broadband operators and on a wide range of devices and platforms.

These include smart televisions from Samsung, LG, Sony, Panasonic, Philips and HiSense; Fetch TV’s second-generation set-top box; game consoles including Sony’s PlayStation 3 and PS4, Microsoft’s Xbox 360 and Xbox One, and Nintendo’s Wii U;  Apple TV and Google Chromecast; as well as Apple and Android tablets and smartphones.

The company said that it will offer three tiers of pricing, but did not provide details.

“Many Aussies and Kiwis have heard a lot about Netflix over the years, and we’re excited they’ll get to experience our unique blend of Netflix original content, local series and films, and popular movies and TV shows from around the world, all for a low monthly price,” said Reed Hastings, Netflix co-founder and chief executive officer.

Australian audiences are widely understood to be open to streaming services. Several local firms have launched film and TV streaming services ahead of Netflix’s launch Down Under, and according to one recent, unverified estimate, the country already counts 200,000 illicit Netflix subscribers who get around geo-blocking by using a VPN and a U.S. credit card to access the U.S. Netflix platform.

Video-on-demand incumbents in Australia include Stan, a joint venture between Nine Network and Fairfax Media, and Presto, a joint venture between Foxtel and Seven.

Although some shows are currently licensed to other platforms, Netflix’s content in Australia will come from a range of Hollywood and local suppliers.

“In addition to Netflix original series including ‘Marco Polo,’ the dramatic thriller ‘Sense8: Unbreakable Kimmy Schmidt’; Marvel’s ‘Daredevil’; DreamWorks Animation’s ‘The Adventures of Puss in Boots’ and ‘All Hail King Julien’; and the Academy Award-nominated documentary ‘Virunga,’ members will also enjoy an exciting range of exclusive and licensed content from many of the world’s leading distributors, including Roadshow Entertainment, Beyond Distribution, Australian Broadcasting Corporation (ABC) and the Walt Disney Company,” Netflix said.

Australia has high levels of movie and TV piracy. The recent launches of new series on Netflix and HBO have reportedly caused spikes in the levels of online piracy in Australia.

IiNet, the DSL Internet supplier that has had protracted court battles with the film industry, and has repeatedly urged the industry to improve and accelerate legal, VOD services, announced a special relationship with Netflix at launch. Its customers will have access to movies and TV shows from the Netflix catalog without hitting home data caps. It says this is “the first un-metering agreement” announced with a major broadband provider in Australia.

Netflix recently announced that it plans to launch in Japan “in the fall” this year.

More Digital

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

  • How Will Apple TV+ Impact Netflix?

    How Will Apple TV+ Shake Up Netflix? Analysts Are Split

    Is Apple’s star-fueled streaming service a “Netflix killer” — or just another incremental challenger chasing the market leader? Wall Street don’t agree on whether Apple TV+ will put a big dent in Netflix’s subscriber momentum with the debut of its premium subscription VOD service later this year. At its splashy unveiling Monday, Apple trotted out [...]

  • iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia today announced a multi-year agreement with LiveXLive, a digital media company focused on live entertainment. According to the announcement, the deal combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at [...]

  • Parcast-Spotify

    Spotify Is Buying Parcast, Its Third Podcasting Acquisition This Year

    Spotify announced plans to acquire Parcast, a scripted-entertainment podcast studio — the streaming giant’s third podcasting pickup so far in 2019. Financial terms of the deal weren’t disclosed. Spotify expects the acquisition to close in the second quarter of 2019. The Parcast acquisition comes after Spotify last month paid around $337 million to buy two [...]

  • YouTube logo

    YouTube Denies Report That It's Exiting Scripted Dramas, Comedies

    YouTube claims it is not pulling up stakes from original entertainment — denying a report by Bloomberg over the weekend that the Google-owned video service was cancelling plans for “high-end dramas and comedies” and had stopped taking pitches for “expensive” scripted shows. In a statement, a rep said, “YouTube denies the report” and cited its [...]

  • Apple to Launch New Apple TV

    This Is What Apple's New TV Service Will Actually Look Like

    Apple unveiled its much-anticipated video service at a press event in Cupertino Monday, promising a range of originals via its forthcoming Apple TV+ service as well as easy access to third-party video subscription services. But while many of the big names attached to Apple’s video efforts were known beforehand, one significant detail wasn’t: How are [...]

More From Our Brands

Access exclusive content