×
You will be redirected back to your article in seconds

Netflix Bandwidth Usage Climbs to Nearly 37% of Internet Traffic at Peak Hours

Subscription-video leader accounts for more usage than YouTube, Amazon and Hulu combined in North America during primetime, according to Sandvine

Netflix, which already eats up the fattest chunk of downstream bandwidth, is taking an even bigger bite: The No. 1 subscription-video service accounted for 36.5% of all downstream Internet bandwidth during peak periods in North America for March, according to a new report.

Indeed, Netflix boosted its share of downstream bandwidth usage in primetime hours over the last six months, when it was at 34.5%, according to Sandvine, a Canadian bandwidth-management systems vendor. Netflix video continues to consume more bandwidth than YouTube, Amazon and Hulu combined at peak periods, according to the report.

By comparison, for the same time periods, YouTube accounted for 15.6% of downstream Internet traffic, web browsing was 6%, Facebook was 2.7%, Amazon Instant Video was 2.0% and Hulu was 1.9%.

While Amazon Instant Video still holds only a fraction of the bandwidth share Netflix, its share inched up from 1.9% a year ago; however, Amazon held 2.6% share of peak downstream traffic in the fall of 2014 report, a variation Sandvine attributed to seasonality. Dish Network’s Sling TV, a low-cost bundle of cable networks that launched in February, accounted for less than 1% of peak-period downstream traffic.

HBO’s Internet services didn’t break into the top 10 on Sandvine’s report. However, during HBO’s “Game of Thrones,” season five premiere on April 12 the premium cabler’s two streaming properties — HBO Go and the standalone HBO Now — accounted for 4.1% of traffic on one U.S. fixed network, an increase of more than 300% of their average levels. Even so, Netflix represented 33.5% of downstream traffic on the same network, while YouTube was at 15.7%.

Another event caused a bigger spike in bandwidth usage: Activision’s March 31 release of downloadable content pack “Ascendance” for “Call of Duty: Advanced Warfare” accounted for 12% of Internet traffic on one North American fixed network on that date, according to Sandvine.

Meanwhile, BitTorrent usage continues to decline as a percentage of total fixed-access bandwidth, and now accounts for only 6.3% of total traffic in North America — down from 31% in 2008. However, overall bandwidth usage has grown over that time, so that doesn’t necessarily mean torrent activity in absolute terms has dropped.

Data for Sandvine’s latest report was collected from a representative cross-section of the company’s 250 service provider customers worldwide.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content