×
You will be redirected back to your article in seconds

Netflix Announces First ‘Recommended TV’ Partners

Connected TVs from Sony, LG and Roku partners Hisense, Insignia and TCL in initial batch of streamer's certification program

Netflix revealed the initial partners for the “Netflix Recommended TV” certification program, giving the seal of approval to Internet-connected sets from LG, Sony and Roku-based TVs from Hisense, Insignia and TCL

Announced at the 2015 Consumer Electronics Show in January, the program is designed to promote Internet-connected televisions that include instant “wake-up” capability; fast app launch; and faster resume of video playback. Netflix’s strategy: to get itself front-and-center for to consumers looking to

The TVs that Netflix has OK’d under the “Recommended TV” criteria, which will sport an accompanying logo in retail channels, are: LG’s 2015 4K Ultra HD TVs with webOS 2.0; Sony’s Android-based full HDTVs; and Roku TVs from Best Buy’s Insignia (pictured above), Hisense and TCL.

See More: Netflix Launches Smart TV Seal of Approval Program

“When you’re shopping for a new TV and see the Netflix Recommended TV logo, it means that TV will offer easy access to Internet TV services, faster performance and new features that enable a next-generation smart TV experience,” Netflix director of product development Brady Gunderson and director of business development David Holland wrote in a blog post Tuesday.

The Netflix execs said they’re particularly excited about the “instant-on” functionality of the Roku TVs and the Sony Android Full HDTVs. “These TVs wake up quickly, remembering where you left off, similar to how smartphones and tablets behave today,” they said. The Sony and Roku TVs also are capable of turning on — and launching Netflix — with the press of a single button on the remote control.

Over the next few months, Netflix said it expects more manufacturers to join the “Recommended TV” program, which at first will be only available in the U.S. At CES, it said it expected TVs from Sharp Electronics and Vizio to also be part of the program. More info is available at netflix.com/recommendedtv.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content