It’s a bit of a coming home for Neil Young: The Canadian-born rock veteran launched its Pono music player in his home country in cooperation with local drugstore chain London Drugs Monday. Young’s Pono player is now available both at London Drugs retail stores as well as through the chain’s website.
The London Drugs website currently lists the device for CAD $499, which equals about $375. In the U.S., the device is selling for $399. In addition to the drugstore, Pono will also be selling the player through Amazon’s Canadian website, as well as at a local electronics store in Toronto.
The Pono player promises music fans better-sounding music thanks to its ability to play uncompressed HD audio. Neil Young launched the device with a Kickstarter campaign in early 2014, and the musician said in August that the company had sold “tens of thousands” of players since. Pono is also selling uncompressed music in the FLAC file format through its website, which is now available to Canadians as well.
However, Pono’s business hasn’t always been smooth sailing. The company has struggled with leadership issues, and gone through multiple CEOs. In August, Young said that it was still looking for a permanent chief executive, and that funding issues had prevented it from expanding to additional markets.