×

NBC Universo Pacts With Mitú for ‘Vive el Verano’ Shortform Series Starring Latino YouTubers

NBC Universo, the Peacock’s cable channel aimed at young Latinos, has ordered summer-themed “Vive el Verano” series featuring Hispanic social-media influencers from digital-media firm Mitú.

“Vive el Verano” (pictured above in production) will comprise 36 clips, each between two and three minutes, that will air on NBC Universo and also be distributed via the cabler’s VOD, online and mobile platforms as well as via YouTube, Facebook, Twitter and Instagram.

The series will star popular popular Mitú talent including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica and Eddie G. Topics will include do-it-yourself summer hacks, must-have summer apps, backyard and pool activity ideas, grilling recipes and outdoor entertaining tips.

“Vive el Verano” segments will air weekends on NBC Universo, starting Saturday, Aug. 1, through Labor Day weekend. Online, viewers will have access to info on the cast as well as additional vignettes.

“The strong combination of relevant, fun, shortform content on NBC Universo platforms and Mitú’s popularity and reach will resonate with Latino millennials, many of whom have grown up with our network,” said Bilai Joa Silar, SVP of programming and production.

NBC Universo is available in more than 40 million U.S. households, with programming that includes sports, original signature series, movies, music and live events.

Investors in Santa Monica-based Mitú, founded in 2012, include Upfront Ventures; Daher Capital; Northgate Ventures; AMC Networks; Chernin Group; Machinima chairman Allen DeBevoise; and Advancit Capital, a VC firm founded by Shari Redstone and Jason Ostheimer.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content