NBC Universo, the Peacock’s cable channel aimed at young Latinos, has ordered summer-themed “Vive el Verano” series featuring Hispanic social-media influencers from digital-media firm Mitú.
“Vive el Verano” (pictured above in production) will comprise 36 clips, each between two and three minutes, that will air on NBC Universo and also be distributed via the cabler’s VOD, online and mobile platforms as well as via YouTube, Facebook, Twitter and Instagram.
The series will star popular popular Mitú talent including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica and Eddie G. Topics will include do-it-yourself summer hacks, must-have summer apps, backyard and pool activity ideas, grilling recipes and outdoor entertaining tips.
“Vive el Verano” segments will air weekends on NBC Universo, starting Saturday, Aug. 1, through Labor Day weekend. Online, viewers will have access to info on the cast as well as additional vignettes.
“The strong combination of relevant, fun, shortform content on NBC Universo platforms and Mitú’s popularity and reach will resonate with Latino millennials, many of whom have grown up with our network,” said Bilai Joa Silar, SVP of programming and production.
NBC Universo is available in more than 40 million U.S. households, with programming that includes sports, original signature series, movies, music and live events.
Investors in Santa Monica-based Mitú, founded in 2012, include Upfront Ventures; Daher Capital; Northgate Ventures; AMC Networks; Chernin Group; Machinima chairman Allen DeBevoise; and Advancit Capital, a VC firm founded by Shari Redstone and Jason Ostheimer.
