×
You will be redirected back to your article in seconds

NBC to Launch Comedy Internet-Subscription Service in 2015

NBC is looking to get into the over-the-top game starting with grins and giggles.

The Peacock is planning to launch a comedy subscription-video service later in 2015, Variety has confirmed.

But at this point, the service still in the early stages of development. NBC’s comedy subscription VOD offering could be stocked with content including full episodes of such shows as “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live,” according to the Wall Street Journal, which first reported on the plans. However, no decisions about what programming will be part of the package have been made, a source familiar with NBCUniversal’s plans said.

NBCU is mulling a price in the ballpark of $2.50 to $3.50 per month for the comedy SVOD service. In addition to episodes of full-length TV shows, the service also is envisioned to include original series. The digital comedy originals could potentially feature stars from NBCU’s television shows; but, again, that’s just an idea at the moment.

It’s worth noting that NBC’s biggest primetime comedy hit recently has been “Parks and Recreation,” which ended its seven-season run on Feb. 24. Aside from that, it’s lacking in this department.

See More: NBC TCA: Ending Comedy Drought is Top Priority for Peacock

The NBC comedy service would join other OTT ventures from traditional TV nets. The goal: to reach consumers cutting the cord on cable and satellite services, or who are never signing up for pay TV in the first place.

CBS last fall rolled out “All Access,” a subscription service for $5.99 monthly that includes current and past seasons of shows and live TV in its local-station markets, while HBO and Showtime have said they’re planning their own standalone SVOD services. In addition, Viacom’s Nickelodeon this week expects to launch Noggin, a $5.99-per-month mobile service aimed at preschoolers.

NBCU’s subscription-streaming strategy is being run by Evan Shapiro, who joined the company in December as exec VP of digital enterprises. Shapiro, who previously headed Participant Media’s Pivot cable channel and was president of IFC and Sundance Channel, was hired to develop direct-to-consumer distribution models, according to NBCU.

Shapiro’s team has discussed creating SVOD services in other genres, such as “faith and family” and horror, per the Journal report. But NBCU’s only over-the-top product currently in the pipeline is the comedy service.

An NBCU rep declined to comment.

More Digital

  • Streaming Powers U.S. Latin Music Market

    Streaming Powers U.S. Latin Music Market to 18% Growth

    The U.S. Latin music business experienced its second year of double-digit growth in 2018, driven almost entirely by streaming, according to the RIAA’s year-end report. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions, the report says. Streaming formats made up a whopping [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

More From Our Brands

Access exclusive content